Senior Field Marketing Leader - ABM & Pipeline

OpenText; United States; À distance; USD 134 000 - 200 000; Plein temps

Avantages offerts par ce poste

Remote-friendly work environment

Competitive compensation

Benefits package

Résumé du poste

OpenText, the information company, seeks a Sr. Field Marketing Manager for the U.S. East region. You will partner with regional sales, account teams, and industry marketing to craft and execute ABM-driven campaigns that generate pipeline and elevate brand presence.

Lead regional strategy, manage events, executive engagements, and demand generation, while collaborating across product marketing, customer advocacy, and marketing operations to optimize ROI.

Qualifications

• 7+ years in Field Marketing, ABM, Demand Gen, or Regional Marketing in B2B tech.
• Experience supporting enterprise sales and collaborating with account teams.
• Proven ability to drive pipeline and revenue through integrated programs.
• Ability to travel across the U.S. East and North America as needed.

Responsabilités

• Develop and execute a regional marketing plan aligned to sales priorities and target accounts.
• Lead ABM programs for strategic accounts and industries with executive engagement.
• Collaborate on industry marketing campaigns and vertical initiatives.
• Design demand generation campaigns and measure pipeline impact.
• Coordinate events, client engagements, and executive roundtables.
• Analyze performance data and optimize programs with marketing operations.

Connaissances

Field Marketing

ABM

Demand Generation

Regional Marketing

Sales Alignment

Campaign Measurement

Stakeholder Management

Executive Engagement

Project Management

Travel - US

Outils

Salesforce

Eloqua

6sense

Description du poste

OpenText, the information company, seeks a Sr. Field Marketing Manager for the U.S. East region. You will partner with regional sales, account teams, and industry marketing to craft and execute ABM-driven campaigns that generate pipeline and elevate brand presence.

Lead regional strategy, manage events, executive engagements, and demand generation, while collaborating across product marketing, customer advocacy, and marketing operations to optimize ROI.