VP, Wineries & DTC Brand Growth

Nbutexas; Amity (OR); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Stock options

Relocation assistance

Comprehensive benefits

Annual bonus up to 25%

Job summary

California Wine Country is seeking an entrepreneurial Vice President of Wineries to build and scale a portfolio of boutique winery brands, leading a DTC-driven operation with growth from about $10M revenue to a $50M+ multi-brand platform.

The role prioritizes brand building, wholesale growth, and operational alignment with production and inventory, offering a high-impact executive path in Northern California wine country.

Qualifications

• Significant boutique winery DTC leadership experience.
• Track record of building or scaling a winery, brand, division, or business.
• Strong wine club, tasting room, e-commerce, and customer acquisition expertise.
• Production forecasting and inventory knowledge.
• Strong P&L and financial capabilities.
• Multi-winery or multi-brand leadership experience.
• Entrepreneurial, hands-on leadership style.
• Experience with winery acquisitions and post-acquisition integration.
• Demonstrated measurable results from what you built.

Responsibilities

• Lead wine clubs, tasting rooms, e-commerce, mailing lists, allocations, digital acquisition, retention, and CLV.
• Develop differentiated winery brands, positioning, pricing, storytelling, and demand strategies.
• Build profitable wholesale channels while protecting DTC economics and brand equity.
• Align demand forecasting with production, sourcing, inventory, pricing, and releases.
• Own revenue, margins, production costs, inventory, DTC profitability, and overall P&L.
• Create systems, teams, KPIs, processes, and infrastructure for rapid growth.
• Evaluate and integrate future winery acquisitions while preserving brand identities.

Skills

Boutique winery DTC leadership

Brand building

Multi-brand leadership

P&L management

Revenue growth

Job description

California Wine Country is seeking an entrepreneurial Vice President of Wineries to build and scale a portfolio of boutique winery brands, leading a DTC-driven operation with growth from about $10M revenue to a $50M+ multi-brand platform.

The role prioritizes brand building, wholesale growth, and operational alignment with production and inventory, offering a high-impact executive path in Northern California wine country.