West Coast Sales Manager - Corrugated Packaging/Folding Carton/Single Face LAM

Optify Search; California (MO); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus

High-visibility role

Job summary

Optify Search partners with a well-established packaging manufacturer serving the West Coast. This is a high-impact commercial hunter role focused on winning new business across the Western U.S., with deep experience in corrugated, folding cartons, and high-graphics packaging.

You’ll drive revenue growth by opening doors, growing strategic accounts, and collaborating with leadership on sales strategy, pricing, and forecasting while building lasting relationships with customers and prospects.

Qualifications

• Proven sales experience within the packaging industry.
• Experience in corrugated packaging, folding cartons, and/or single-face lamination.
• Based in the Western United States.
• Hunter mentality with drive, resilience and self-motivation.
• Strong communication, negotiation, and presentation skills.

Responsibilities

• Proactively prospect and generate new business across the West Coast.
• Open new accounts and build a healthy pipeline of qualified opportunities.
• Win business in corrugated, folding carton, and high-graphics packaging markets.
• Sell consultatively into customers looking for value-added packaging solutions.
• Build strong relationships with decision-makers and influence buying decisions.
• Grow strategic accounts through disciplined opportunity management.
• Identify cross-sell and upsell opportunities within existing business.
• Work closely with customers to understand their packaging needs and commercial goals.
• Develop solutions that support customer growth, efficiency, and margin improvement.
• Lead pricing, proposal, and negotiation activity with a strong commercial mindset.
• Contribute market insight and customer feedback to support wider business growth.

Skills

Hunter mentality

Sales experience

Communication skills

Negotiation skills

Presentation skills

Job description

Optify Search is partnering with a well-established packaging manufacturer serving customers across the West Coast. The business has strong capabilities in corrugated packaging, folding cartons, and single-face lamination, and is recognised for delivering high-performance packaging solutions backed by quality, responsiveness, and strong commercial partnership.

The Opportunity

• This is a high-impact commercial role for a proven hunter who thrives on winning new business and opening doors across the Western U.S.
• The ideal candidate will have a strong background in high-graphics packaging, with direct experience in corrugated, folding carton, and/or single-face laminated packaging. This is not a farming role — the focus is very much on proactive business development, pipeline creation, and securing profitable new accounts.
• You’ll be responsible for driving revenue growth across the West Coast, partnering closely with leadership on commercial strategy, and building long-term relationships with customers, prospects, and strategic accounts.

Key Responsibilities

Business Development

• Proactively prospect and generate new business across the West Coast.
• Open new accounts and build a healthy pipeline of qualified opportunities.
• Win business in corrugated, folding carton, and high-graphics packaging markets.
• Sell consultatively into customers looking for value-added packaging solutions.
• Build strong relationships with decision-makers and influence buying decisions.

Account Growth

• Grow strategic accounts through disciplined opportunity management.
• Identify cross-sell and upsell opportunities within existing business.
• Work closely with customers to understand their packaging needs and commercial goals.
• Develop solutions that support customer growth, efficiency, and margin improvement.
• Work with leadership on sales strategy, territory planning, and growth initiatives.
• Maintain accurate pipeline visibility and provide regular forecasting updates.
• Lead pricing, proposal, and negotiation activity with a strong commercial mindset.
• Contribute market insight and customer feedback to support wider business growth.

What I’m Looking For

• Proven sales experience within the packaging industry.
• Experience in corrugated packaging, folding cartons, and/or single-face lamination.
• A strong track record of winning new business.
• Experience selling high-graphics packaging would be highly desirable.
• Based in the Western United States, or able to focus heavily on the West Coast market.
• A true hunter mentality with drive, resilience, and self-motivation.
• Strong communication, negotiation, and presentation skills.

What’s on Offer

• Competitive base salary plus annual bonus
• High-visibility role with genuine influence
• The chance to join a business that values entrepreneurial sales talent and new business generation

About Optify Search

Optify Search is a specialist executive search and selection business supporting leading organisations across the packaging sector and beyond. We work closely with ambitious businesses to identify and attract high-calibre commercial, technical, and operational talent, with a focus on precision, discretion, and long-term fit.

If you’re a driven packaging sales professional looking for a strong West Coast opportunity, we’d welcome a conversation.