West Coast Regional Director

BA&SH; California; On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

PTO and holidays

401(k) savings plan

Employee merchandise discount

Career growth

Job summary

ba&sh, a luxury fashion brand, seeks a West Coast Regional Director to lead retail operations across California. You will drive sales performance, oversee store operations, and develop leadership teams, ensuring a consistent brand experience. Regular travel across California is required.

You will collaborate with cross-functional teams to implement regional strategies, optimize processes, and support ba&sh's growth while upholding brand standards and customer experience.

Qualifications

• 7+ years of retail management experience.
• 3+ years overseeing multiple locations in a regional or multi-unit role.
• Proven ability to drive sales performance and achieve business objectives.
• Strong leadership skills with experience coaching and developing management teams.
• Knowledge of retail operations, inventory management, visual merchandising, and customer experience.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability and willingness to travel regularly throughout California.

Responsibilities

• Oversee the performance and operations of assigned retail locations throughout California.
• Drive regional sales performance and ensure stores achieve established targets and business objectives.
• Analyze sales reports, KPIs, and business trends to identify opportunities and implement action plans.
• Monitor store performance and provide regular updates and recommendations to senior leadership.
• Partner with the Retail Director of North America to establish and execute regional business strategies.
• Lead, coach, and develop Store Managers and Assistant Store Managers.
• Support recruitment efforts and ensure appropriate staffing levels across the region.
• Oversee onboarding, training, and development initiatives for store teams.
• Conduct regular store visits, performance reviews, and leadership meetings.
• Ensure consistent execution of company policies, procedures, and operational standards.
• Oversee inventory management, visual merchandising, scheduling, and store presentation in partnership with relevant departments.
• Identify operational challenges and implement solutions to improve efficiency.
• Monitor store KPIs and implement strategies to improve performance.
• Ensure compliance with applicable employment regulations and company policies.
• Ensure an elevated and consistent customer experience across all stores.
• Maintain brand standards and ensure stores reflect ba&sh's identity and values.
• Support clienteling initiatives and customer relationship development.
• Strengthen customer engagement and regional brand presence.
• Collaborate with Retail Operations, Human Resources, Merchandising, Marketing, and Finance.
• Partner with corporate teams on regional marketing, visual merchandising, and business initiatives.
• Communicate regional needs, business updates, and operational challenges to senior leadership.
• Support company initiatives, new store openings, and regional projects.
• Align regional strategies with headquarters and global business objectives.

Skills

Retail leadership

Multi-unit management

Sales performance

Customer experience

Analytical skills

Communication skills

Travel readiness

Microsoft Office

Tools

Microsoft Office

Job description

Company Description ba&sh was founded in 2003 by Barbara Boccara and Sharon Krief from a shared passion for fashion and a dream to create the perfect wardrobe. Known for its Parisian-inspired style, ba&sh combines freedom and effortless elegance, offering timeless designs that empower women to feel confident and joyful. The brand has a global presence with over 400 points of sale worldwide and continues to grow internationally.

Role Description The West Coast Regional Director will lead and develop ba&sh's retail operations across California, driving business performance, supporting store leadership teams, and ensuring a consistent brand experience across all locations. Reporting to the Retail Director of North America, this role oversees sales performance, store operations, talent development, and customer experience. The Regional Director will work closely with store teams and cross-functional departments to implement business strategies, strengthen operational excellence, and support ba&sh's continued growth. Regular travel throughout California is required.

Key Responsibilities:

Regional Leadership & Business Performance

• Oversee the performance and operations of assigned retail locations throughout California.
• Drive regional sales performance and ensure stores achieve established targets and business objectives.
• Analyze sales reports, KPIs, and business trends to identify opportunities and implement action plans.
• Monitor store performance and provide regular updates and recommendations to senior leadership.
• Partner with the Retail Director of North America to establish and execute regional business strategies.

People Management & Development

• Lead, coach, and develop Store Managers and Assistant Store Managers.
• Support talent development, succession planning, and employee retention.
• Foster a positive, accountable, and performance-driven working environment.
• Support recruitment efforts and ensure appropriate staffing levels across the region.
• Oversee onboarding, training, and development initiatives for store teams.
• Conduct regular store visits, performance reviews, and leadership meetings.

Store Operations

• Ensure consistent execution of company policies, procedures, and operational standards.
• Oversee inventory management, visual merchandising, scheduling, and store presentation in partnership with relevant departments.
• Identify operational challenges and implement solutions to improve efficiency.
• Monitor store KPIs and implement strategies to improve performance.
• Ensure compliance with applicable employment regulations and company policies.

Customer Experience & Brand Standards

• Ensure an elevated and consistent customer experience across all stores.
• Maintain brand standards and ensure stores reflect ba&sh's identity and values.
• Support clienteling initiatives and customer relationship development.
• Strengthen customer engagement and regional brand presence.

Cross-Functional Collaboration

• Collaborate with Retail Operations, Human Resources, Merchandising, Marketing, and Finance.
• Partner with corporate teams on regional marketing, visual merchandising, and business initiatives.
• Communicate regional needs, business updates, and operational challenges to senior leadership.
• Support company initiatives, new store openings, and regional projects.
• Align regional strategies with headquarters and global business objectives.

Qualifications

• 7+ years of experience in retail management, preferably within luxury or contemporary fashion.
• 3+ years of experience overseeing multiple locations in a regional or multi-unit leadership role.
• Proven ability to drive sales performance and achieve business objectives.
• Strong leadership skills with experience coaching and developing management teams.
• Knowledge of retail operations, inventory management, visual merchandising, and customer experience.
• Strong analytical, organizational, communication, and problem-solving skills.
• Proficiency in Microsoft Office and retail reporting systems.
• Ability and willingness to travel regularly throughout California.

What We Offer

• Competitive compensation.
• Medical, dental, and vision benefits.
• Paid time off and company holidays.
• 401(k) savings plan.
• Employee merchandise discount.
• Opportunities for career growth and development.

Diversity & Inclusion

At ba&sh, we believe diversity is a strength. We are committed to fostering an inclusive workplace where every employee feels valued, respected, and empowered to succeed. We welcome applications from all qualified candidates.