Ralph Lauren Area Brand Manager LUX - West Coast

BoF Careers; Beverly Hills (CA); A distancia; USD 110.000 - 140.000; Jornada completa

Descripción de la vacante

Ralph Lauren Corporation is seeking an Area Brand Manager for the West Coast, serving as the primary contact for RL family brands across assigned stores. Focused on building relationships with wholesale partners and ensuring FOB coverage across multiple stores within a geographic area.

The role is a remote position based in Los Angeles, CA, with responsibilities spanning business reviews, opportunity identification, and leadership collaboration to drive sales growth and profitability.

Formación

• Ability to articulate vision to inspire others.
• Develop influential relationships across teams and functions.
• Strong business sense; numbers-driven.
• Motivated, independent self-starter with professional attitude.
• Basic computer skills and photography ability.
• Ability to lift 50 pounds.

Responsabilidades

• Understand the business state, including volume, best sellers, and in-season trends.
• Provide bi-weekly business recaps with sales trends and programs.
• Share learnings with account partners and leadership.
• Review business with stores and planning teams to identify opportunities.
• Build and maintain strong store partnerships and collaborate continually.
• Execute strategies to drive sales growth and profitability.
• Conduct in-store presentations and weekly store walkthroughs.
• Ensure merchandising statements align with brand guidelines.
• Implement floor moves per seasonal directives and trends.
• Maintain inventory, pricing, and markdown accuracy.
• Keep stockroom organized for replenishment.
• Coach and train store teams to improve selling performance.

Conocimientos

Relationship building

Business acumen

Self-starter

Computer basics

Photography

Physical strength

Descripción del empleo

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Area Brand Manager will be the primary point of contact for all Ralph Lauren family of businesses within the assigned set of stores on the West Coast. They will be focus on developing relationships with key wholesale partners to execute company strategies. The Area Brand Manager will be responsible for all FOB coverage in multiple stores within a geographic area.

Remote Position based in Los Angeles, CA

Essential Duties & Responsibilities

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
• Build & maintain strong account partnerships & relationships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability. In-Store Presentation:
• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
• Execute floor moves based on seasonal directives, modifying as required based on business trends.
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner.
• Ensure the store team maintains an organized stockroom for easy product replenishment. Coaching / Training:
• Drive retail performance through disciplined business management for all Ralph Lauren brands.
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center.
• Provide and demonstrate selling techniques where possible - empower the team.

Experience, Skills & Knowledge

• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds