Wellness & Specialty Marketing Lead

Synchrony

Canton (OH)

Hybrid

USD 90,000 - 155,000

Full time

21 hours ago

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Job summary

Synchrony is seeking an entrepreneurial marketer to accelerate growth across Specialty & Wellness markets. This AVP will own client- and market-level marketing strategy, activation, and multi-channel campaigns with providers and partners.

The role partners with Sales, Analytics, Digital, CRM, Product, and agencies to drive provider engagement, consumer applications, and purchase volume across markets, while optimizing lifecycles and ROI.

Qualifications

Bachelor’s degree or 8+ years of marketing experience.
4+ years multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
Client-facing experience with presenting plans, results, and recommendations to partner stakeholders.
Willingness to travel up to 30%.

Responsibilities

Lead industry market management and campaign execution across focus markets.
Translate market trends into data-driven client/partner marketing plans and multi-channel campaigns.
Manage budgets, calendars, and marketing calendars for leadership reviews.
Partner with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agencies to deploy B2B and B2B2C programs.
Drive end-to-end execution of campaigns to grow provider engagement, applications, and purchase volume.