Senior Marketing Leader, Specialty & Wellness Partnerships

Synchrony

Chicago (IL)

Hybrid

USD 90,000 - 155,000

Full time

8 days ago

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Job summary

Synchrony seeks an AVP-level marketer to accelerate growth in its Specialty & Wellness markets. You will own client- and market-level strategy and activation for partnerships and providers, translating trends into data-driven plans to expand collaborations and drive acquisitions, activation, and retention.

You will partner with Sales, Analytics, Digital, Lifecycle/CRM, Product, and agencies to deploy B2B and B2B2C programs, leveraging tools like Salesforce Marketing Cloud and CRM data to

Qualifications

Bachelor’s degree or equivalent; 8+ years marketing experience.
4+ years of multi-channel marketing campaigns (email/CRM, digital, social, direct mail).
Client-facing experience with presenting plans and results.
B2B marketing experience; B2B2C preferred.
Willingness to travel up to 30%.

Responsibilities

Own marketing strategy and activation for Specialty & Wellness markets.
Lead multi-channel B2B and B2B2C campaigns and partnerships.
Translate market trends into data-driven plans and events.
Collaborate with Sales, Analytics, Digital, CRM, Product, and agencies.
Manage budgets, calendars, and executive reviews.

Skills

B2B marketing

Multi-channel campaigns

Salesforce CRM

Salesforce Marketing Cloud

Partnerships marketing

Analytics

Education

Bachelor’s degree or equivalent

High school diploma/GED with 8+ years experience

Tools

Salesforce Marketing Cloud

Job description

You will partner with Sales, Analytics, Digital, Lifecycle/CRM, Product, and agencies to deploy B2B and B2B2C programs, leveraging tools like Salesforce Marketing Cloud and CRM data to

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