Growth Leader, Wellness & Specialty Marketing

Synchrony

Stamford (CT)

Hybrid

USD 90,000 - 155,000

Full time

5 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Synchrony seeks an AVP-level marketer to accelerate growth across Specialty & Wellness focus markets. Own client- and market-level strategy and activation for partnerships and independent providers, driving acquisition, activation, usage, retention, and business results.

You will partner with Sales, Analytics, Digital, Lifecycle/CRM, Product, and agencies to deploy B2B and B2B2C programs, with a focus on provider engagement and market growth.

Qualifications

Bachelor’s degree or higher; 8+ years in marketing.
4+ years of multi-channel marketing campaign experience (email/CRM, digital, social, direct mail, in-location).
Client-facing experience presenting plans, results, and recommendations to partners.
B2B marketing experience; B2B2C preferred.
Willingness to travel up to 30% and travel as required.

Responsibilities

Manage marketing for Focus Markets, building plans across products and industries.
Translate market trends into data-driven client/partner plans and multi-touch campaigns.
Partner with GMs and Sales to translate business strategy into marketing priorities.
Lead marketing plans, calendars, and reviews for leadership and partners.
Drive in-location conversion and lifecycle marketing through toolkits, emails, and training.

Skills

Marketing strategy

B2B marketing

Multi-channel campaigns

Salesforce CRM

Partnership marketing

Data-driven decisions

Education

Bachelor’s degree

Tools

Salesforce CRM

Marketing Cloud

Job description

You will partner with Sales, Analytics, Digital, Lifecycle/CRM, Product, and agencies to deploy B2B and B2B2C programs, with a focus on provider engagement and market growth.

Get your free, confidential resume review.

or drag and drop your file here.