AVP, Wellness Marketing & Strategic Partnerships

Synchrony; Cincinnati (OH); Hybrid; USD 90,000 - 155,000; Full time

Benefits offered by this job

Hybrid/Remote work option

Job summary

Synchrony is seeking a dynamic AVP of Marketing to grow our Specialty & Wellness focus markets with data-driven, multi-market strategies. You will own client- and partner-level marketing plans, translating market trends into innovative campaigns across multiple channels and partnerships.

You will collaborate with Sales, Analytics, and Product teams to drive acquisition, activation, usage, and retention, while leading end-to-end campaigns and lifecycle marketing for high-impact outcomes.

Qualifications

• Bachelor’s degree required or equivalent experience with 8+ years in marketing.
• 4+ years of multi-channel campaign experience (email/CRM, digital, social, direct mail, in-location).
• Experience presenting plans/results to partners and stakeholders.
• B2B marketing experience; B2B2C preferred.
• Willingness to travel up to 30%.

Responsibilities

• Own client/partner marketing strategy and activation for Wellness markets.
• Develop and execute multi-channel B2B and B2B2C campaigns across markets.
• Collaborate with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and Agencies.
• Manage content and assets to support acquisition and engagement objectives.
• Lead cross-functional marketing plans, calendars, and activation roadmaps.

Skills

B2B marketing

Multi-channel campaigns

Partnership marketing

Travel willingness

Education

Bachelor’s degree or equivalent (8+ years experience in lieu)

Tools

Salesforce Marketing Cloud

Job description

Synchrony is seeking a dynamic AVP of Marketing to grow our Specialty & Wellness focus markets with data-driven, multi-market strategies. You will own client- and partner-level marketing plans, translating market trends into innovative campaigns across multiple channels and partnerships.

You will collaborate with Sales, Analytics, and Product teams to drive acquisition, activation, usage, and retention, while leading end-to-end campaigns and lifecycle marketing for high-impact outcomes.