Senior Marketing Leader, Wellness & Specialty (B2B/B2C)

Synchrony; Orlando (FL); Hybrid; USD 90,000 - 155,000; Full time

Benefits offered by this job

Hybrid/Remote work option

Flexible work arrangement

Job summary

Synchrony seeks a dynamic AVP Marketing to own growth strategy and activation for Specialty & Wellness markets, guiding partnerships with providers and independent networks, and translating trends into data-driven plans.

You will partner with Sales, Analytics, Digital, Lifecycle/CRM, Product and agencies to deploy multi-channel B2B/B2B2C programs that drive engagement, acquisition, usage and retention across markets.

Qualifications

• 8+ years of relevant marketing experience required.
• Experience developing multi-channel campaigns (email/CRM, digital, social, direct mail).
• Client-facing experience with presenting plans and results to partners.
• B2B marketing experience; B2B2C preferred.
• Willingness to travel up to 30%.

Responsibilities

• Own marketing strategy and activation for Specialty & Wellness markets.
• Lead end-to-end multi-channel campaigns across markets.
• Develop partner and industry marketing plans with cross-functional teams.

Skills

Multi-channel marketing

B2B/B2B2C marketing

Strategic planning

Analytics

Salesforce Marketing Cloud

Partner management

Influencer campaigns

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce CRM

Marketing automation

Job description

Synchrony seeks a dynamic AVP Marketing to own growth strategy and activation for Specialty & Wellness markets, guiding partnerships with providers and independent networks, and translating trends into data-driven plans.

You will partner with Sales, Analytics, Digital, Lifecycle/CRM, Product and agencies to deploy multi-channel B2B/B2B2C programs that drive engagement, acquisition, usage and retention across markets.