Wellness Content Architect - Remote & Impactful

Comfrt; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Comfrt is building a gamified wellness app that helps people develop lasting healthy habits. We are a small, fast-moving, AI-augmented team where every member has an outsized impact on what we ship and how users feel.

We’re seeking a content-focused role to ensure every user interaction is grounded in science and practical guidance. You’ll shape content strategy, design wellness programs, and collaborate with product, design, and engineering to drive real health outcomes.

Qualifications

• 3+ years of experience in wellness, health coaching, health education, or a related field.
• Strong writing and copywriting skills that motivate without condescension.
• Familiarity with behavioral science, habit formation frameworks, or health behavior change models.
• Ability to translate complex health and wellness concepts into simple, actionable guidance for a general audience.
• Experience working cross-functionally with product, design, or engineering teams.
• A critical eye for wellness misinformation and ability to discern evidence-based guidance from trends.

Responsibilities

• Develop, curate and collaborate on evidence-based wellness content: guided programs, daily challenges, educational tips, and motivational prompts.
• Design the wellness framework that powers Comfrt’s gamification — ensuring challenges, milestones, and rewards map to meaningful health outcomes.
• Collaborate with the designer and developer to integrate content seamlessly into the app experience.
• Conduct research on wellness trends, behavioral science, and competitor offerings to keep Comfrt’s content fresh and credible.
• Define content guidelines and a tone of voice that is encouraging, inclusive, and never preachy.
• Review all user-facing copy, notifications, and in-app messaging for accuracy, tone, and sensitivity.
• Use AI writing and research tools to accelerate content production while maintaining quality and scientific rigor.
• Help define success metrics for wellness outcomes (not just engagement) and contribute to how we measure real user impact.

Skills

Wellness experience

Content writing

Behavioral science

Cross-functional collaboration

AI tools

Attention to misinformation

AI writing tools

Tools

AI Writing Tools

Job description

Comfrt is building a gamified wellness app that helps people develop lasting healthy habits. We are a small, fast-moving, AI-augmented team where every member has an outsized impact on what we ship and how users feel.

We’re seeking a content-focused role to ensure every user interaction is grounded in science and practical guidance. You’ll shape content strategy, design wellness programs, and collaborate with product, design, and engineering to drive real health outcomes.