Wellness & Beauty Media Manager

US Diversity Job Search; Marlborough (MA); Hybrid; USD 70,000 - 88,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401(k) with company match

Paid Holidays

Paid Time Off (PTO)

Educational Assistance

Job summary

Helen of Troy in Massachusetts seeks an Associate Media Manager to drive media planning and execution for Wellness brands, including PUR, Braun, Vicks and Honeywell. This hybrid role requires collaboration with Brand Marketing, Sales, Content and Analytics to translate business goals into media plans and campaigns.

The role emphasizes performance optimization, forecasting, and consumer insights, with a focus on retail and Amazon media.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in digital media, performance marketing, or media planning.
• Retail media experience, ideally with Amazon Ads and Walmart Connect.
• Experience collaborating with cross-functional teams (Brand, eCommerce, Sales, Creative, Regulatory).
• Digital media planning and execution (paid social, search, display, retail media).
• Performance marketing expertise (CAC, ROAS, conversion optimization).
• Proficiency in Google Ads, Meta, Amazon Ads, DSPs, The Trade Desk.
• Experience with analytics and reporting tools (Excel, Google Analytics, BI platforms).
• Authorized to work in the United States on a full-time basis.

Responsibilities

• Media Planning & Execution: Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
• Translate brand and business goals into actionable media plans, calendars, and launch requirements.
• Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for campaigns.
• Performance Management & Optimization: Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with focus on Amazon media.
• Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
• Build clear, insight‑driven reporting for internal teams with actionable next steps.
• Insights, Forecasting & Strategy Support: Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.
• Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
• Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior.
• Cross‑Functional Collaboration: Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.
• Serve as the day‑to‑day bridge between Brand, Sales, Creative, eCommerce, and the media agency.
• Provide creative teams with channel specific guidance to ensure assets meet platform best practices.
• Align campaign needs across brands, ensuring smooth launches and cohesive consumer experiences.
• Budget & Vendor Management: Track pacing, actualization, and budget adherence across campaigns.
• Support agency management, ensuring clarity on deliverables, timelines, and performance expectations.
• Investigate performance trends and push partners toward continuous improvement.

Skills

Digital media performance

Problem solving

Media budgeting

Media planning

eCommerce

Analytics

Communication

Project management

Ownership

Collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads

Amazon Ads

DSPs

The Trade Desk

Excel

Google Analytics

BI platforms

Job description

Helen of Troy in Massachusetts seeks an Associate Media Manager to drive media planning and execution for Wellness brands, including PUR, Braun, Vicks and Honeywell. This hybrid role requires collaboration with Brand Marketing, Sales, Content and Analytics to translate business goals into media plans and campaigns.

The role emphasizes performance optimization, forecasting, and consumer insights, with a focus on retail and Amazon media.