Senior Product Marketing Manager, Solutions & Services

Vizient; Edina (MN); On-site; USD 89,000 - 156,000; Full time

Job summary

Vizient is seeking a go-to-market leader to craft and execute strategies for its healthcare and life sciences portfolio. You will translate capabilities into differentiated offerings, partner with service lines, delivery, sales and marketing, and drive pipeline growth and client value.

The role requires strong analytical thinking, storytelling, and collaboration across leaders to deliver market-ready offerings and measurable outcomes. Travel is expected.

Qualifications

• 5+ years of relevant experience required.
• Experience in B2B solutions or complex enterprise marketing.
• Experience packaging complex capabilities into differentiated offerings.
• Experience go-to-market strategies that deliver measurable results.
• Healthcare or life sciences industry experience preferred.
• Willingness to travel.

Responsibilities

• Develop and execute go-to-market strategies for Vizient's solutions and services.
• Define market-ready offerings, target audiences, values propositions, delivery models.
• Lead offerings launches and commercialization initiatives with cross-functional alignment.
• Create positioning frameworks, buyer personas, messaging, and proof points.
• Develop portfolio architecture communicating Vizient's solutions for healthcare and life sciences.
• Conduct market research, competitive analysis, and client insights activities.
• Collaborate with sales enablement and marketing to develop training materials and campaigns.
• Identify measurable client outcomes with delivery and account teams.
• Coordinate cross-functional stakeholders and translate strategy into actionable commercialization plans.
• Analyze commercialization metrics and adjust go-to-market plans.

Skills

Go-to-market strategy

Market research

Cross-functional collaboration

Analytical thinking

Strategic communication

Education

Marketing or business degree

MBA or advanced degree

Job description

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary

In this role, you will develop and execute go-to-market strategies for Vizient's portfolio of solutions and services serving healthcare and life sciences clients. You will translate Vizient's expertise, capabilities, and services into differentiated, commercially compelling offerings by leveraging market, client, industry, and competitive insights. You will partner across service-line leadership, solution owners, delivery teams, sales, account management, and marketing to position offerings, support commercialization, enable client-facing teams, and drive pipeline growth, revenue, and client value.

Responsibilities

• Develop and execute go-to-market strategies for solutions and services, including segmentation, positioning, messaging, packaging, sales enablement, and campaign support.
• Partner with cross-functional leaders to define market-ready offerings, target audiences, value propositions, delivery models, and expected client outcomes.
• Lead offering launches and commercialization initiatives, ensuring cross-functional alignment, market readiness, sales enablement, and post-launch performance evaluation.
• Create and maintain positioning frameworks, buyer personas, messaging, solution narratives, and supporting proof points.
• Develop portfolio architecture that clearly communicates how Vizient's solutions and services address healthcare and life sciences client needs.
• Conduct market research, competitive analysis, and client insight activities to inform offering strategy, commercialization priorities, and go-to-market plans.
• Collaborate with sales enablement and marketing teams to develop training materials, presentations, proposal content, campaigns, and thought leadership aligned to offering strategy.
• Partner with delivery and account management teams to identify measurable client outcomes, develop case studies, and ensure market-facing messaging accurately reflects delivery capabilities.
• Coordinate cross-functional stakeholders while managing multiple priorities and translating strategic objectives into actionable commercialization plans.
• Analyze commercialization metrics, pipeline performance, sales engagement, and client feedback to continuously improve positioning, packaging, and go-to-market execution.

Qualifications

• Relevant degree in Marketing, Business, Communications, Healthcare Administration, or a related field preferred. MBA or other relevant advanced degree preferred.
• 5 or more years of relevant experience required.
• Experience in B2B solutions, services, portfolio, or product marketing supporting professional services, consulting, advisory services, managed services, data and analytics services, or other complex enterprise solutions required.
• Demonstrated experience packaging and positioning complex capabilities into differentiated, commercially compelling offerings.
• Experience developing and executing go-to-market strategies that drive measurable business results.
• Strong analytical, strategic thinking, storytelling, positioning, and communication skills.
• Ability to collaborate across delivery, sales, account management, marketing, and business leaders while influencing without direct authority.
• Healthcare or life sciences industry experience preferred.
• Willingness to travel.

Estimated Hiring Range

At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $88,900.00 to $155,500.00.

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here: http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.