Website & SEO/AEO Manager

TierPoint, LLC.; United States; Remote; USD 83,000 - 133,000; Full time

Job summary

TierPoint, LLC. is seeking an experienced SEO professional to join the digital marketing team and build a world-class SEO function to accelerate growth and brand awareness.

The role includes developing the SEO strategy, performing technical audits, researching keywords, and collaborating with product marketing and content teams. Remote-friendly with a focus on data-driven optimization and measurable growth.

Qualifications

• Strong track record of building SEO programs from the ground up.
• Deep knowledge of technical, content, link-building, keyword research and programmatic SEO.

Responsibilities

• Build the SEO strategy for TierPoint, including technical optimizations, programs, content strategy, and measurement.
• Monitor and analyze SEO channel performance and maintain reporting on traffic, conversion, and keyword rankings.
• Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability and indexation.
• Continuously conduct keyword research to uncover opportunities based on market trends and TierPoint products.
• Perform content audits to guide content creators on what to create and when to refresh or remove content.
• Optimize user journeys to improve conversion rates by analyzing website performance and testing CTAs and content.
• Develop a detailed content roadmap for tierpoint.com ensuring timely delivery of initiatives to drive organic growth.
• Execute on-page SEO audits and collaborate with content, product marketing, and digital marketing to implement improvements.
• Be the SEO expert for the company, monitoring traffic and impact of algorithm changes and market dynamics.
• Collaborate with product marketing, digital, and content teams to share SEO knowledge and best practices.

Skills

SEO strategy

Technical SEO

Keyword research

Content optimization

Analytics

Cross-functional collaboration

MS Office / Windows

Organization & prioritization

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Content Harmony

WordPress

Job description

Overview

We are looking for an experienced Search Engine Optimization professional to join the digital marketing team to build a world-class SEO function that will accelerate growth and brand awareness.

Responsibilities

• Build the SEO strategy for TierPoint, including technical optimizations, programs, content strategy, and measurement.
• Monitor and analyze SEO channel performance and maintain reporting on overall performance, traffic, conversion, and keyword rankings.
• Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
• Continually conduct keyword research to uncover new opportunities based on market trends and the evolution of the TierPoint products and services lineup.
• Perform content audits to advise content creators on what content to create and when and provide insights updates to old content and when to consolidate or remove content.
• Optimize user journeys to improve conversion rates by analyzing website performance, A/B testing landing pages, and refining CTAs and content
• Build and maintain a detailed content roadmap for the company website, tierpoint.com, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth.
• Execute continuous on-page SEO audits, identify improvement areas, and partner with content, product marketing, and digital marketing to make those improvements.
• Be the SEO expert for the company, continually monitoring traffic and impacts of algorithm changes, AI advancements, market dynamics, etc.
• Work closely with product marketing, digital, content, and more to enable all teams with SEO knowledge and best practices, helping to amplify SEO efforts further.
• Provides quality internal and external customer service surrounding the Company values.
• Other duties as assigned.

Qualifications

• B2B technology organizations highly preferred
• A strong track record of building successful SEO programs from the ground up
• In-depth knowledge of all aspects of SEO, including technical, content development, link-building, keyword research, programmatic SEO, and more
• Familiarity with SEO tools and platforms such as Google Analytics, SEMRush, Ahrefs, Content Harmony, and Screaming Frog - with a desire to drive the implementation of the right tools at TierPoint
• Experience in WordPress to ensure compatibility, security and performance optimization
• Self-starter who can make proactive strategies a reality through cross-functional programs
• A passion for data with an ability to extract actionable insights from multiple data sourcesAdequate professional experience and knowledge to perform Job Responsibilities
• Excellent verbal, written, and interpersonal skills
• Ability to prioritize and organize effectively
• Ability to work on multiple projects simultaneously
• Ability to work both independently and with others
• Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines
• Proficiency in using MS Office Suite and Windows-based computer applications

Preferred Experience

• 5+ years of experience in SEO
• Prior experience particularly in the data center industry

Working Conditions

• Remote or Office environment

Pay TransparencyTierPoint is committed to practices that promote pay equity and transparency. We provide a compensation range for roles that may be hired in locations with pay transparency law requirements. It’s important to note the pay range may be narrower than displayed, as various factors are used to determine the offered compensation package including skill set, level of experience, geographic locations, and other relevant factors- i.e. budgetary requirements.

Pay Range $83,000.00 - $133,026.28

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