Website Product & Project Manager

The McAlear Group; Maumee (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401k

Health and life insurance

EAP

Disability coverage

PTO

Job summary

The McAlear Group is seeking a Website Product Manager to own the strategic direction, roadmap, and performance of our company websites. You will align customer needs, business goals, and technical execution across Marketing, Sales, CX, IT, Operations, and Leadership to drive growth.

The role blends product ownership, business analysis, and project management to maximize site value, improve engagement, and enable online sales, with a focus on KPIs and continuous improvement.

Qualifications

• Bachelor's degree in business, Marketing, Information Systems, Digital Technologies, Project Management, or related field.
• 3–5 years of progressive experience in website management, digital product management, project management, business analysis, or related digital role.
• Experience with website analytics and performance data to establish KPIs, evaluate results, and recommend improvements.

Responsibilities

• Prioritize website initiatives and manage the product backlog to maximize business value.
• Own strategic vision, roadmap, and KPIs for the company websites.
• Coordinate cross-functional teams across Marketing, Sales, CX, IT, and Operations.
• Lead website projects from concept through implementation and release.
• Analyze user behavior and feedback to improve engagement and online sales.
• Ensure quality assurance and testing before launches.
• Communicate performance metrics and insights to leadership.

Skills

Website strategy

Digital product management

Website analytics

Conversion optimization

SEO/SEM

UX/usability

Project management

Communication

Strategic thinking

Education

Bachelor's degree in business/related field

Tools

APIs

Front-end languages

Back-end languages

Job description

This position is responsible for the strategic direction, planning, and continuous improvement of the company’s website(s). Serving as the business owner of the website(s), the role aligns customer needs, business objectives, and technical execution to deliver an exceptional digital experience. Working cross-functionally with Marketing, Sales, Customer Experience, IT, Operations, and Executive Leadership. This position prioritizes website projects, defines business requirements, manages the product roadmap, and measures website performance to ensure the platform supports growth and continuous improvement. This role combines product ownership, business analysis, project management, and digital strategy to maximize the value of the company’s website investment.

Our company believes in the Ideal Team Player. We follow the model behaviors of Humble (quick to point out the contributions of others), Hungry (self-motivated and diligent), Smart (socially appropriate and aware), Safety-Minded (works to lower safety risks, Quality-Minded (take pride in their work) and Attendance (recognizes their presence is important).

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

• Balance customer needs, business priorities, technical constraints, and development capacity to prioritize website initiatives and maximize the business value delivered by the company's digital platforms.
• Own the strategic vision, roadmap, and long-term evolution of the company’s websites by establishing annual goals, quarterly priorities, key performance indicators (KPIs), and development of roadmaps aligned with organizational objectives.
• Serve as the product owner by translating business needs into prioritized initiatives, functional requirements, and acceptance criteria while managing the website's backlog, production issues, and enhancement requests.
• Lead website projects and releases from concept through implementation by defining scope, coordinating resources, managing timelines, mitigating risks, and communicating progress to stakeholders.
• Championing the end-to-end digital customer experience by analyzing user behavior, gathering customer feedback, identifying friction points, and implementing improvements that increase engagement, conversion, self-service adoption, and online sales.
• Own website performance measurement and reporting by establishing KPIs, developing executive dashboards, monitoring customer engagement and business outcomes, analyzing trends, and providing actionable insights and recommendations to improve performance, customer experience, and website growth.
• Present website performance data, KPI dashboards, trends and insights to leadership and key stakeholders clearly communication results, business impact, and recommended actions.
• Partner with Marketing, Sales, Customer Experience, IT, and other business stakeholders to gather requirements, improve business processes, prioritize website initiatives, and coordinate the systems, integrations, and enterprise technologies that support the company's digital platforms.
• Own the website quality assurance (QA) process by developing testing strategies and test plans; coordinating testing, validating business requirements, documenting, and prioritizing defects, and ensuring that website updates meet quality standards before launch.
• Own the company's website SEO strategy by partnering with internal and external teams to improve SEO, paid search performance, and overall digital marketing effectiveness while ensuring projects are delivered on time and within budget.
• Communicate website strategy, roadmap priorities, project status, performance metrics, risks, recommendations, and business outcomes to leadership and cross-functional stakeholders.
• Ensure the company's websites remain aligned with evolving business objectives, customer expectations, and industry best practices by continuously evaluating opportunities for optimization, innovation, and long-term growth.
• Establish and maintain website governance, documentation, standards, release management processes, and best practices to promote consistency, scalability, security, and long-term maintainability.

NON-ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

• Participate in the evaluation, selection, and implementation of new digital technologies, software platforms, and third-party solutions that enhance website capabilities and business performance.
• Represent the website team on cross-functional committees, strategic planning initiatives, and organizational projects as requested.
• Perform other duties, special projects, and strategic initiatives as assigned in support of departmental and organizational objectives.
• Foster a supportive and collaborative work environment by understanding the feelings and thoughts of others so that all team members feel valued and respected.

PHYSICAL DEMANDS & WORK ENVIRONMENT:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to lift to 25 pounds at times.

COMPETENCY, KNOWLEDGE, SKILLS & ABILITIES:

• Strong knowledge of website strategy, digital product management, and website development principles.
• Strong knowledge of website analytics, KPI measurement, and conversion optimization.
• Strong knowledge of website quality assurance, testing methodologies, UAT, and defect management.
• Knowledge of customer experience (CX), user experience (UX), usability, and accessibility best practices.
• Knowledge of SEO/SEM, technical SEO concepts, search visibility, and digital marketing principles.
• Working knowledge of front-end and back-end coding technologies, APIs, system integrations, and common web development languages.
• Strong project management, business analysis, and organizational skills.
• Ability to manage multiple priorities and complex initiatives simultaneously.
• Ability to communicate, facilitate, influence, and present effectively across all levels of the organization.
• Ability to think strategically, solve complex problems, and drive continuous improvement.

EDUCATION & EXPERIENCE:

REQUIRED:

• Bachelor's degree in business, Marketing, Information Systems, Digital Technologies, Project Management, or related field; or equivalent combination of education and relevant experience.
• 3–5 years of progressive experience in website management, digital product management, project management, business analysis, or related digital role.
• Experience with website analytics and performance data to establish KPIs, evaluate results, and recommend improvements.

PREFERRED:

• Demonstrated experience leading complex websites or digital projects.
• 5+ years of progressive experience in website management, digital product management, eCommerce, web development, project management, or related digital role.
• Experience managing B2B, eCommerce portal or other transactional website platforms.
• Experience with SEO/SEM, conversion optimization, customer research, usability testing, and customer experience improvements.

The McAlear Group offers a full range of benefits for eligible employee including 401k, health and life insurance, Employee Assistance Program (EAP), disability coverage, and PTO.