Digital Marketing – Communications Manager

Jobtailor

Kansas

On-site

USD 110,000 - 160,000

Full time

14 days+

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Job summary

Jobtailor is seeking an experienced Digital Marketing Lead to shape strategy across multiple website properties, optimize content, and guide SEO/SEM, CRO, and analytics programs. You will collaborate with marketing, product, and agencies to boost conversions and publish measurable improvements.

You will drive technical SEO, content audits, and performance dashboards while aligning efforts with business objectives and seasonal trends.

Qualifications

Bachelor’s degree with 6+ years of digital marketing experience.
Proven track record managing website and SEO programs across multiple sites or platforms.
Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO.

Responsibilities

Develops and evolves the strategy for subsets of the company’s websites, overseeing configuration, content editing, proofing, and graphics creation.
Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
Optimize landing pages and web experiences to improve conversion, applying user-experience and CRO principles.
Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.
Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
Conducts technical SEO audits addressing site speed, crawlability, and structured data.
Develops an SEO content calendar aligned with keyword research and seasonal trends.
Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.
Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
Establishes performance dashboards that enable in-flight optimization of web experiences.
Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.
Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.

Skills

Website Management

SEO/SEM Expertise

Conversion Rate Optimization

Google Analytics Proficiency

Content Management Systems

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Search Console

SEMrush

HubSpot

Salesforce

Optimizely

WordPress/WPVIP

Microsoft Excel

Monday.com

Job description

Develops and evolves the strategy for a subset of the company’s websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.
Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
Optimize landing pages and web experiences to improve conversion, applying user-experience and conversion rate optimization (CRO) principles.
Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.
Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
Conducts technical SEO audits addressing site speed, mobile optimization, crawlability, and structured data.
Establishes front- and back-end strategies to enable AI overviews and answer-engine optimization (AEO) visibility.
Develops an SEO content calendar aligned with keyword research and seasonal trends.
Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.
Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
Establishes performance dashboards that enable in-flight optimization of web experiences.
Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.
Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.

Requirements

Minimum: Bachelor’s degree in related discipline and 6 years’ experience in a related field.
Demonstrated experience in digital marketing and communications across multiple brands or solutions within a large, matrixed enterprise organization.
Proven track record managing website and SEO programs across multiple sites or platforms.
Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO (site speed, crawlability, structured data).
Proficiency with content management systems (e.g., WordPress/WPVIP) and front-end web fundamentals (HTML, CSS); familiarity with light back-end concepts.
Proficiency with web and SEO analytics tools such as Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and with building dashboards and reporting.
Working knowledge of project management tooling (e.g., Monday.com) and expert-level Microsoft Excel and PowerPoint.
Familiarity with emerging search trends, including AI overviews and answer-engine optimization (AEO).
Experience with experimentation and personalization platforms (Optimizely or equivalent).
Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, HubSpot, SFMC).

Core Competencies

Demonstrates expertise in website management, SEO/SEM, and conversion rate optimization, with a strong focus on technical SEO and analytics. Proficient in developing and executing digital marketing strategies that enhance user experience and drive web performance metrics.

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