Senior Product Manager - Digital Channels

fnbcorp; Pittsburgh (Allegheny County); On-site; USD 120,000 - 160,000; Full time

Job summary

SwiftCruit is seeking a Senior Product Manager for Digital Channels to lead the online account opening product and corporate website initiatives. You will drive cross-functional collaboration, manage deployments, and ensure alignment with business goals and regulatory requirements.

The role emphasizes SEO, AEO, accessibility, analytics, and data-driven optimization of digital channels and payments. BA/BS and at least 3 years in digital product management are required.

Qualifications

• BA or BS degree required.
• 3+ years in digital product management for web platforms.
• Strong knowledge of SEO, AEO, accessibility and analytics.
• Experience translating data insights into actions.
• Familiarity with agile methods, CMS and QA processes.

Responsibilities

• Oversee planning and execution of website projects, updates and enhancements.
• Lead QA and regression testing and monitor deployments.
• Drive SEO, AEO and accessibility initiatives with internal and external teams.
• Analyze user behavior and site metrics to inform improvements.
• Collaborate with stakeholders to design and implement online account opening.

Skills

Project management

Communication

Organizational skills

Detail-oriented

Cross-functional collaboration

Data-driven decision making

Digital channels

CMS platforms

QA processes

Website analytics

Education

BA or BS

Tools

SiteCore

CMS platforms

QA tooling

Web analytics tools

Job description

Overview

The Website Senior Product Manager leads strategic initiatives to enhance the performance, functionality, and user experience of the organization’s digital platforms. This role is responsible for managing website projects from concept to deployment, driving cross-functional collaboration, and ensuring alignment with business goals, compliance standards, and user expectations.

Responsibilities

• Project Leadership & Coordination: Oversee the planning and execution of website projects, updates, and enhancements. Manage timelines, gather requirements, and facilitate collaboration across the Website team and other stakeholders to ensure successful delivery.
• Quality Assurance & Deployment Oversight: Lead QA and regression testing efforts to ensure functionality and seamless integration with third-party platforms. Monitor deployments to maintain high standards of performance and reliability.
• SEO, AEO & Accessibility Strategy: Champion initiatives related to Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and digital accessibility. Collaborate with internal teams and external vendors to ensure adherence to best practices and regulatory requirements.
• Data-Driven Optimization: Analyze user behavior, site performance metrics, and personalization strategies to inform continuous website improvements. Leverage insights to enhance engagement, conversion, and overall user satisfaction.

Qualifications

• Proven experience in digital product management, preferably with a focus on web platforms.
• Strong understanding of SEO, AEO, accessibility standards, and web analytics.
• Excellent project management and cross-functional collaboration skills.
• Ability to translate data insights into actionable strategies.
• Familiarity with agile methodologies, CMS platforms, and QA processes.

Position Details

Position Title: Senior Product Manager - Digital Channels

Business Unit: Retail Operations

Reports to: Manager - Digital Channels & Payments

Position Overview: This position is primarily responsible for supporting the development, implementation and maintenance of the online account opening product. Additional responsibilities include assisting with the corporate website as well as digital channels and payment strategies.

Primary Responsibilities

This position provides project support to department management and assists with overseeing the timely and accurate implementation and administration of activities related to the Online Account Opening solution and third-party integrations.

Collaborates with the management team and other lines of business to design, develop and implement online account opening.

Performs User Acceptance Testing for digital products and releases.

Assists with analysis of processes and makes recommendations to management for streamlining functions, improving efficiency and enhancing the accuracy and quality of work.

Assists with content management and optimization of corporate website properties and the oversight of day-to-day maintenance, future enhancements, content improvement and overall site integrity while utilizing SiteCore – our content management system.

Responsible for a variety of other duties, such as assisting with troubleshooting and testing of Digital Channel products/services.

Performs other related duties and projects as assigned.

All employees have the responsibility and accountability to serve as risk managers by understanding, reporting, responding to, and monitoring risk as required by the company’s risk management program.

Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Education & Experience

Minimum Education: BA or BS

Minimum Experience: 3 years

Skills

• Excellent project management skills
• Excellent communication skills, both written and verbal
• Excellent organizational, analytical and interpersonal skills
• Detail-oriented
• Ability to work and multi-task in a fast-paced environment
• Ability to use a personal computer and job-related software
• MS Word – Intermediate
• MS Excel – Intermediate
• Experience in a similar position
• In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance

Equal Employment Opportunity (EEO)

It is the policy of the company not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other protected category. The company is committed to a discrimination and harassment free workplace and to employing and advancing qualified individuals based on valid job requirements. The company will not sponsor employment-based visas for this position; only candidates legally authorized to work in the U.S. will be considered.