Website Optimization Specialist

Pho Prime, LLC; Whitwell (TN); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary plus performance bonus

Company-issued gear

Learning budget

Flexible work location

Job summary

A luxury booking service provider is seeking a CRO Systems Architect who excels in building and managing experimentation frameworks. This role demands a blend of technical proficiency and innovative thinking to directly impact revenue through data-driven conversion rate optimization strategies. You will oversee the development and deployment of a streamlined CRO data layer, engage in thorough A/B testing, and enhance user experience to drive performance outcomes. Ideal candidates are autonomous and thrive in accountability-focused environments.

Qualifications

• Experience with experimentation tools like Optimizely or VWO.
• Strong understanding of data automation through APIs and workflows.
• Proficient in performance audits and UX optimization.

Responsibilities

• Build and manage a testing framework.
• Implement and QA event tracking.
• Model funnel performance and apply A/B testing methods.
• Wireframe improved flows in Figma.
• Deploy tests using HTML/CSS/JS.

Skills

Optimizely

VWO

APIs

HubSpot workflows

Python

R

Tools

GA4

GTM

Looker Studio

BigQuery

Job description

CRO Systems Architect — Growth Driver, AI-First Funnel Optimization Address 600 English Cove Road, Whitwell, TN, 37397, US

Job Description

Compensation & Logistics

• Competitive salary plus performance bonus tied to booked revenue impact
• Benefits, company‑issued gear, and learning budget
• Flexible location with core collaboration hours aligned to CST

The Opportunity

You won’t just design experiments—you’ll build and operate the systems that power a luxury booking funnel. This role blends analytical rigor with hands‑on execution. Every test you deploy directly impacts millions in potential revenue and helps redefine what luxury feels like online.

We’re looking for a technical CRO architect who thrives in data, automation, and code—someone who can translate insight into deployed experiments without waiting on a dev queue.

Core Mission

Engineer a scalable experimentation framework that turns traffic into transactions—across the site, booking engine, and post‑purchase experience. Own the systems, data layer, and automation that make conversion lift measurable, repeatable, and fast.

What You’ll Own

Technical Infrastructure & Experimentation

• Build and manage a testing framework (Optimizely, VWO, or server‑side)
• Implement and QA event tracking in GA4, GTM, and HubSpot
• Design data taxonomies and conversion pipelines
• Launch a CRO dashboard (Looker Studio or BigQuery integrated with HubSpot)
• Maintain data integrity across website, booking engine, CRM, and payment stack

Data Analysis & Modeling

• Model funnel performance and drop‑offs
• Apply A/B testing math, Bayesian or sequential methods
• Use regression and variance reduction to isolate true lift
• Integrate test results into attribution models and revenue tracking

Automation & Implementation

• Deploy tests directly using HTML/CSS/JS or CMS platforms
• Automate workflows like abandoned carts and referrals using HubSpot or custom webhooks
• Use AI tools for QA, user‑session clustering, and hypothesis generation

UX & Optimization (30%)

• Wireframe and prototype improved flows in Figma
• Audit and improve mobile UX, Core Web Vitals, and form conversion
• Execute visual tests to refine trust signals and offer presentation

Outcomes in First 90 Days

• Stand up a clean, validated CRO data layer
• Deploy 12–16 experiments with full documentation
• Permanently ship at least 5 winning tests with measurable lift
• Improve checkout completion rate and add‑on attach rate
• Launch a live CRO dashboard with test velocity and revenue attribution

Skills & Experience You Bring

• Optimizely, VWO, or server‑side experimentation tools
• Automation via APIs, HubSpot workflows, or webhooks
• Performance audits: Core Web Vitals, Lighthouse, lazy loading
• UX optimization via heatmaps, session replays, usability testing
• Bonus: Python or R for advanced analytics

Do Not Apply If

• You need step‑by‑step oversight or are looking for a traditional 9–5
• You avoid high‑accountability environments or detailed execution

Referral Bonus

Refer a successful candidate and earn $1,000 after six months of employment.