Website Optimization Manager

Korn Ferry; Memphis (TN); On-site; USD 85,000 - 120,000; Full time

Job summary

Korn Ferry partner is seeking a Website Optimization Manager to own and optimize the direct-to-consumer Shopify experience, reporting to the VP of Marketing. This hands-on role focuses on conversion, merchandising, and customer experience.

You will lead A/B testing, heatmaps, and analytics using GA4 and Shopify reports, collaborate with product, creative, and ops teams, and drive revenue through site improvements and promotions.

Qualifications

• 3+ years managing Shopify or Shopify Plus stores.
• Hands-on CRO and ecommerce merchandising experience.
• Strong customer journey optimization and digital merchandising know-how.
• Proficient with GA4, Shopify reporting, A/B testing, heatmaps, and ecommerce metrics.
• Experience with Klaviyo or similar lifecycle marketing tools.

Responsibilities

• Own the day-to-day optimization and performance of multiple Shopify storefronts.
• Manage site merchandising, including product collections, category pages, product detail pages (PDPs), navigation, search, and promotional content.
• Improve conversion rates through A/B testing, heatmaps, customer journey analysis, and ongoing website enhancements.
• Execute email marketing campaigns, affiliate marketing initiatives, and onsite promotional strategies to drive revenue.
• Analyze website performance using Shopify, GA4, and other analytics tools to identify opportunities for growth.
• Partner with external agencies managing paid media and SEO while owning the onsite customer experience.
• Collaborate with product management, creative, and operations teams to support new product launches and promotional campaigns.
• Develop reporting and provide recommendations around conversion, customer behavior, merchandising performance, and overall website health.
• Identify opportunities to automate processes, improve operational efficiencies, and enhance the customer shopping experience.

Skills

Shopify / Shopify Plus

CRO

Google Analytics GA4

Ecommerce merchandising

Email marketing (Klaviyo)

Data-driven decision making

Tools

Klaviyo

Heatmap tools

GA4 reporting

Job description

We' re partnering with a growing consumer products company in the home improvement industry to identify a Website Optimization Manager who will own and optimize the company' s direct-to-consumer Shopify experience.

Reporting directly to the VP of Marketing, this is a highly visible role focused on driving online revenue through website optimization, product merchandising, customer experience, and conversion rate optimization. This is an excellent opportunity for someone who enjoys being hands-on, leveraging data to improve performance, and making a measurable impact on a growing DTC business.

What You'll Do

• Own the day-to-day optimization and performance of multiple Shopify storefronts.
• Manage site merchandising, including product collections, category pages, product detail pages (PDPs), navigation, search, and promotional content.
• Improve conversion rates through A/B testing, heatmaps, customer journey analysis, and ongoing website enhancements.
• Execute email marketing campaigns, affiliate marketing initiatives, and onsite promotional strategies to drive revenue.
• Analyze website performance using Shopify, GA4, and other analytics tools to identify opportunities for growth.
• Partner with external agencies managing paid media and SEO while owning the onsite customer experience.
• Collaborate with product management, creative, and operations teams to support new product launches and promotional campaigns.
• Develop reporting and provide recommendations around conversion, customer behavior, merchandising performance, and overall website health.
• Identify opportunities to automate processes, improve operational efficiencies, and enhance the customer shopping experience.

What We're Looking For

• 3+ years of experience managing and optimizing Shopify or Shopify Plus websites.
• Hands-on experience with website optimization, ecommerce merchandising, and conversion rate optimization (CRO).
• Strong understanding of customer journey optimization, product merchandising, and digital merchandising best practices.
• Experience with Google Analytics (GA4), Shopify reporting, A/B testing, heatmapping tools, and ecommerce performance metrics.
• Experience with email marketing platforms such as Klaviyo or similar lifecycle marketing tools.
• Strong analytical mindset with the ability to turn data into actionable business recommendations.
• Comfortable working in a fast-paced, entrepreneurial environment where you' ll wear multiple hats and have direct ownership of business results.

Why This Opportunity?

• Report directly to the VP of Marketing with high visibility across the organization.
• Own the strategy and optimization of a growing direct-to-consumer business.
• Make a direct impact on revenue through website optimization, merchandising, and customer experience improvements.
• Join a collaborative, entrepreneurial team where your ideas and recommendations will help shape the future of the ecommerce business.

If you're passionate about Shopify, website optimization, digital merchandising, and creating exceptional online shopping experiences, we'd love to connect.