E-Commerce Senior Manager

basicresearch1; South Jordan (UT); On-site; USD 120,000 - 160,000; Full time

Job summary

Basic Research is seeking a Senior Ecommerce Manager (Shopify) to own the strategy, performance, and execution of the DTC ecommerce business across all Shopify-powered brand sites. You will drive revenue growth, improve conversion and retention, and ensure operational excellence across the full ecommerce stack.

You will lead website performance, CRO initiatives, and lifecycle alignment with CRM; oversee inventory coordination, and bridge digital brand strategy with performance marketing to

Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce, or related field.
• 6+ years of ecommerce experience, with at least 4 years leading Shopify-powered DTC businesses.
• Proven success driving DTC revenue growth, conversion optimization, and operational scale.
• Deep expertise in Shopify, CRO frameworks, subscriptions, and ecommerce analytics.
• Experience leading cross-functional teams and managing technical and non-technical roles.
• Strong understanding of performance marketing, lifecycle marketing, and attribution.
• Highly analytical with the ability to translate data into execution.
• Experience in health, wellness, or consumer products is a plus.

Responsibilities

• Own DTC ecommerce revenue performance across all Shopify sites.
• Set ecommerce strategy aligning digital brand initiatives with performance goals.
• Lead CRO testing roadmap across PDPs, landing pages, checkout, and subscriptions.
• Partner with Growth, CRO, and Brand leaders to deliver integrated channel strategies.
• Establish quarterly roadmaps and prioritize initiatives based on revenue impact.
• Lead and manage Shopify Development Manager and Growth/CRM Manager.
• Oversee CRO testing roadmap and ensure high-converting experiences.
• Own site experience, speed, and scalability.
• Partner with CRM to optimize lifecycle marketing, subscriptions, and LTV growth.
• Align subscription offerings with inventory, fulfillment, and customer experience goals.
• Oversee ecommerce inventory visibility and coordination with Operations.
• Translate insights into actionable roadmaps for growth and optimization.
• Bridge digital brand teams and performance marketing; ensure consistent messaging.

Skills

Ecommerce strategy

Leadership

Analytical thinking

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing, E-commerce, or related field

Tools

Shopify

CRO frameworks

Ecommerce analytics

Job description

Overview

POSITION TITLE: Senior Ecommerce Manager (Shopify)

DEPARTMENT: E-commerce / Marketing

REPORTS TO: VP of Marketing and Growth

The Senior Ecommerce Manager (Shopify) will own the strategy, performance, and execution of Basic Research’s DTC ecommerce business across all Shopify-powered brand websites. This role is responsible for driving revenue growth, improving conversion and retention, and ensuring operational excellence across the full ecommerce stack.

The Senior Ecommerce Manager will oversee website performance, partner with the CRO manager on retention and lifecycle execution, inventory coordination, and development execution. This leader serves as the bridge between digital brand strategy and performance marketing, translating growth objectives into scalable e-commerce execution.

Responsibilities

• E-commerce Strategy and Performance Ownership
  • Own DTC ecommerce revenue performance across all Shopify sites.
  • Set an ecommerce strategy that aligns digital brand initiatives with performance goals.
  • Partner with Growth, Marketplace, and Brand leaders to deliver integrated channel strategies.
  • Establish quarterly roadmaps and prioritize initiatives based on revenue impact.
• Team Leadership and Oversight
  • Lead and manage the following roles and functions: Shopify Development Manager; Growth/CRM Manager.
  • Lead/Support Agency partners in performance.
  • Develop team capabilities, operating rhythms, and performance standards.
• Website Experience and CRO Leadership
  • Own site experience, conversion rate optimization, and merchandising strategy.
  • Oversee CRO testing roadmap across PDPs, landing pages, checkout, and subscriptions.
  • Partner with Creative and Shopify development teams to deliver high-converting, on-brand experiences.
  • Ensure site reliability, speed, and scalability.
• Retention, Subscription, and Lifecycle Alignment
  • Partner with CRM leadership to optimize lifecycle marketing, subscriptions, and LTV growth.
  • Ensure retention strategies are reflected in onsite experiences and merchandising logic.
  • Align subscription offerings with inventory, fulfillment, and customer experience goals.
• Inventory and Operational Excellence
  • Oversee ecommerce inventory visibility, availability, and coordination with Operations.
  • Ensure launches, promotions, and campaigns are operationally ready and fully supported.
  • Partner with Supply Chain to reduce out-of-stock risk and improve forecast accuracy.
• Data, Analytics, and Reporting
  • Own ecommerce reporting and performance dashboards.
  • Track KPIs including revenue, conversion rate, AOV, LTV, retention, and site health.
  • Translate insights into actionable roadmaps for growth and optimization.
• Cross-Functional Leadership
  • Serve as the bridge between digital brand teams and performance marketing.
  • Partner with Paid Media, Marketplace, Creative, Product, and Customer Support.
  • Ensure consistent messaging, promotions, and customer experience across channels.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, E-commerce, or related field.
• 6+ years of ecommerce experience, with at least 4 years leading Shopify-powered DTC businesses.
• Proven success driving DTC revenue growth, conversion optimization, and operational scale.
• Deep expertise in Shopify, CRO frameworks, subscriptions, and ecommerce analytics.
• Experience leading cross-functional teams and managing technical and non-technical roles.
• Strong understanding of performance marketing, lifecycle marketing, and attribution.
• Highly analytical with the ability to translate data into execution.
• Experience in health, wellness, or consumer products is a plus.