Marketing Specialist, Website & SEO

Vantor Inc.; Westminster (CO); On-site; USD 62,000 - 91,000; Full time

Benefits offered by this job

401(k) with company match

Mental health resources

Student loan repayment assistance

Adoption reimbursement

Pet insurance

Job summary

Vantor, a leader in spatial intelligence, seeks a Marketing Specialist to own and continuously improve our website as the primary brand and demand-generation channel.

This role blends disciplined digital publishing, content governance, SEO, landing-page development, conversion optimization and performance reporting to translate our brand messaging into clear digital experiences that help priority audiences find, understand and act on relevant information.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Hands-on experience publishing website content through a CMS in a marketing setting.
• Working knowledge of SEO fundamentals including keyword research and metadata.
• Experience building or optimizing landing pages, CTAs, forms and conversions.
• Ability to use web analytics to evaluate traffic, engagement and conversion.
• Strong project-management and organizational skills.
• Clear written and verbal communication and cross-functional collaboration.
• Knowledge of accessibility, governance, QA and brand consistency.

Responsibilities

• Manage the Vantor website as a primary brand and demand-generation channel.
• Maintain website structure, governance, publishing standards, accessibility and brand consistency.
• Translate brand and messaging into clear digital journeys addressing needs and use cases.
• Develop and optimize campaign landing pages, CTAs, forms and conversion paths.
• Maintain a disciplined website backlog, intake process and publishing cadence across priorities.
• Lead SEO execution, including keyword strategy, on-page optimization and technical health.
• Collaborate with Content, Creative, Campaigns and Product Marketing to launch experiences on schedule.
• Monitor and report on organic traffic, engagement and conversion; share actionable insights.
• Use data to improve navigation, UX, content effectiveness and conversions.
• Support paid media, email, web forms and marketing automation for coherent journeys.

Skills

SEO fundamentals

Content governance

Backlog management

Analytics interpretation

Project management

Cross-functional collaboration

Communication skills

Accessibility awareness

Education

Bachelor's degree in marketing, communications, digital media, business or related field

Tools

Salesforce

Pardot

Sanity CMS

Google Analytics

HTML/CSS basics

Job description

Vantor is forging the new frontier of spatial intelligence, helping decision makers and operators navigate what's happening now and shape what's coming next. Vantor is a place for problem solvers, changemakers, and go-getters-where people are working together to help our customers see the world differently, and in doing so, be seen differently. Come be part of a mission, not just a job, where you can: Shape your own future, build the next big thing, and change the world.

To be eligible for this position, you must be a U.S. Person, defined as a U.S. citizen, permanent resident, Asylee, or Refugee.

Export Control/ITAR: Certain roles may be subject to U.S. export control laws, requiring U.S. person status as defined by 8 U.S.C. 1324b(a)(3).

Please review the job details below.

Vantor is seeking a Marketing Specialist to manage and continuously improve our website as a primary brand, customer-experience and demand-generation channel. This role will combine disciplined digital publishing and content governance with search engine optimization, campaign landing-page development, conversion optimization and performance reporting. This person will partner across the Marketing team (Content, Creative, Campaigns and Product Marketing) to translate Vantor's brand and messaging into clear digital experiences that help priority audiences find, understand and act on relevant information.

Responsibilities

• Manage the Vantor website as a primary brand and demand-generation channel, maintaining a reliable, accurate and customer-centered digital experience.

• Maintain website structure, content governance, publishing standards, accessibility practices and brand consistency across pages and experiences.

• Translate Vantor's brand and messaging framework into clear digital journeys that connect audience needs, use cases and solutions.

• Develop and optimize campaign landing pages, calls to action, forms and conversion paths in support of priority programs and audiences.
• Maintain a disciplined website backlog, intake process, prioritization model and publishing cadence while independently managing multiple priorities and driving work forward with urgency.
• Lead SEO execution, including keyword strategy, on-page optimization, metadata, internal linking and technical health (site speed, Core Web Vitals, crawlability, structured data), partnering with developers on fixes.

• Partner with Content, Creative, Campaigns and Product Marketing to scope, build, review and launch digital experiences on schedule.

• Monitor and report on organic traffic, search visibility, engagement, conversion and campaign attribution; communicate insights and recommended actions.

• Use performance data and customer behavior to improve navigation, user experience, content effectiveness and conversion rates.

• Support connections across paid media, email, web forms and marketing automation to create coherent journeys and dependable data flows.

Minimum Qualifications

• Bachelor's degree in marketing, communications, digital media, business or a related field and at least 2 years of relevant experience, or an equivalent combination of education and experience.

• Hands-on experience managing and publishing website content through a content management system in a professional marketing environment.

• Working knowledge of SEO fundamentals, including keyword research, on-page optimization, metadata, internal linking and technical issue identification.

• Experience building or optimizing landing pages, calls to action, forms and conversion paths that support campaigns or demand-generation programs.

• Ability to use web analytics and search-performance data to evaluate traffic, engagement and conversion, identify trends and recommend improvements.

• Strong project-management and organizational skills, including the ability to manage a backlog, coordinate reviews and approvals, and deliver multiple priorities on schedule.

• Clear written and verbal communication skills, strong attention to detail and the ability to collaborate effectively with Content, Creative, Campaigns and Product Marketing partners.

• Working knowledge of website accessibility, content governance, quality assurance and brand-consistency practices.

Preferred Qualifications

• Experience with Salesforce and Pardot, or comparable customer relationship management and marketing automation platforms.

• Experience managing website content in Sanity or a similar modern content management system.
• Experience with SEO and web-analytics platforms such as Google Analytics used for keyword research, technical diagnostics, search-performance monitoring and conversion analysis.

• Experience supporting websites for technology, aerospace, geospatial intelligence, defense or another complex business-to-business market.

• Basic familiarity with HTML and CSS and the ability to collaborate effectively with web developers on technical improvements.

Pay Transparency:

To support pay transparency, Vantor includes salary ranges in all U.S. job postings. Starting pay for this role will fall within the listed range and will be based on factors such as experience, qualifications, skills, location, and market conditions. Candidates who meet the minimum requirements for the role should not expect to receive compensation at the top of the range. The listed range reflects the expected pay for this position, and final offers will be determined based on each candidate's experience, expertise, and alignment with the role.
* The base pay for this position within Colorado is: $62,000.00 - $83,000.00 - $91,300.00 annually.
For all other states, we use geographic cost of labor as an input to develop market-driven ranges for our roles, and as such, each location where we hire may have a different range.

Benefits:

Vantor offers a competitive total rewards package that goes beyond the standard, including a robust 401(k) with company match, mental health resources, and unique perks like student loan repayment assistance, adoption reimbursement and pet insurance to support all aspects of your life. You can find more information on our benefits at:https://www.Vantor.com/careers Additionally, this position is incentive eligible with a target based on contribution, company performance, and/or individual results achieved; the specific incentive plan and target amount will be determined based on the role and breadth of contributions.

The date of posting can be found on Vantor's Career page at the top of each job posting.

EEO Policy:

Vantor is an equal opportunity employer committed to an inclusive workplace. We believe in fostering an environment where all team members feel respected, valued, and encouraged to share their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability, protected veteran status, age, or any other characteristic protected by law.