Website Marketing Manager: AI Chatbot & GTM Campaigns

SimplePractice; USA; Vor Ort; USD 100.000 - 125.000; Vollzeit

Benefits dieser Stelle

Medical, dental, vision, life &dis

401(k) plan with company match

Flexible Time Off (FTO)

Mental health resources

Paid parental leave & Backup Care

Tuition reimbursement

Employee Resource Groups (ERGs)

Zusammenfassung

SimplePractice is seeking a Website Marketing Manager to lead the AI chatbot experience, GTM campaigns, and team operations for the website. You will own chatbot and go‑to‑market strategy, testing roadmaps, and performance KPIs while coordinating with Paid Media, Product Marketing, Engineering, and Design.

This role offers real ownership over an emerging surface and requires proactive collaboration to optimize conversion, user experience, and site performance across campaigns and features.

Qualifikationen

• 4+ years of website management, digital marketing, or growth marketing experience.
• Proven track record owning projects end‑to‑end, strategy, execution and optimization.
• Hands‑on experience with AI tools, LLMs, and AI-assisted build/workflows.
• Experience with Notion or comparable PM tools.
• Strong understanding of web analytics and A/B testing methodology.

Aufgaben

• AI Chatbot Experience: own chatbot quality and performance; audit conversations; improve configuration.
• GTM Campaigns: own strategy, build, and optimization for feature launches and site campaigns; maintain What's New in-product experience.
• Production, Build & Engineering Collaboration: translate designs into responsive pages using CMS; draft engineering requirements; partner with Engineering.
• Team Operations: own sprint planning, project boards, stakeholder communication; manage campaign roadmaps.
• Cross‑Functional Collaboration: align with Product Marketing, Paid Media, Engineering, and Web Design; analyze performance data to inform priorities.

Kenntnisse

AI tools & LLMs

CMS platforms

Builder.io

Notion

Google Analytics

A/B testing

Cross-functional collaboration

Tools

Builder.io

Contentful

Webflow

Notion

Zapier

Jobbeschreibung

SimplePractice is seeking a Website Marketing Manager to lead the AI chatbot experience, GTM campaigns, and team operations for the website. You will own chatbot and go‑to‑market strategy, testing roadmaps, and performance KPIs while coordinating with Paid Media, Product Marketing, Engineering, and Design.

This role offers real ownership over an emerging surface and requires proactive collaboration to optimize conversion, user experience, and site performance across campaigns and features.