Website Implementation Specialist

RealWork Labs; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Health benefits

Flexible PTO

401(k)

Team outings

Equity

Job summary

RealWork, based in Austin, TX, seeks a Website Implementation Specialist to launch contractor websites on our Duda-based template platform. This hands-on role turns brand, jobs, and service mix into fast, SEO- and GEO-optimized sites that win local business.

You will review AI-generated copy, sharpen voice, apply on-page SEO, and ensure pages read as if built by someone who understands the contractor and their customers.

Qualifications

• 1–3 years of website-building experience with live sites.
• Portfolio of live sites.
• Able to read, write, and debug HTML/CSS.
• Experience with DNS, A records, CNAMEs, TTLs.
• Hands-on experience with a website builder or CMS.
• Working understanding of SEO fundamentals.
• Familiarity with local SEO concepts (NAP, service-area).
• Good design sense and typography.

Responsibilities

• Build and launch contractor websites on the RealWork template, configuring layouts, modules, and content.
• Review and edit AI-generated copy to ensure a clear voice and real point of view.
• Light HTML/CSS customization to deliver on-brand results.
• Apply SEO and GEO best practices on every site (structure, metadata, schema).
• Bring typography, layout, imagery, and visual polish to launched sites.
• Coordinate with Activation and CS to translate inputs into a launched site on schedule.
• QA sites for performance, accessibility, and content accuracy before launch.
• Suggest improvements to the template based on patterns and feedback.

Skills

HTML & CSS

Domain & DNS config

SEO fundamentals

Local SEO

Design sense

Copy feedback

Tools

Duda

Webflow

Squarespace

Wix

WordPress

Framer

Job description

We're RealWork, a team of builders and problem-solvers based in Austin, Texas. Our mission is to help home service professionals earn the trust they deserve online.

RealWork is the marketing engine behind thousands of contractors nationwide. We transform their best jobs into SEO-optimized stories, photos, and reviews that drive growth. Through integrations with leading field service platforms, we automate meaningful customer engagement after each job and use job content to help contractors' online presence better reflect the quality of their work in the field.

RealWork is based 100% in the US and headquartered in Austin, TX.

The Role:

As a Website Implementation Specialist at RealWork, you'll be on the front lines of launching contractor websites built on our Duda-based template platform. This is a hands-on production role: you'll take a contractor's brand, jobs, and service mix and turn it into a fast, beautifully built, SEO- and GEO-optimized site that helps them win more work in their local market.

Most of the long-form copy on these sites is generated by our AI content engine, which is fed by a structured onboarding interview and the contractor's job history. Your job isn't to write every word from scratch - it's to bring taste, judgment, and a real point of view to what ships. You'll catch what AI gets wrong, sharpen what it gets right, and make sure every page reads like it was built by someone who actually understands the contractor and their customer.

This role is a great fit for someone early in their web career who has shipped real sites, has strong design instincts, cares about how pages actually rank and convert, and is excited to work inside an AI-native production workflow.

What You'll Do:

• Build and launch contractor websites on the RealWork template, configuring layouts, modules, and content for each new customer.
• Work inside our AI content pipeline - reviewing, and editing generated page copy so every site has a clear voice and a real point of view.
• Handle light HTML/CSS customization within the web builder (and occasionally outside of it) to deliver a polished, on-brand result.
• Ensure the application of SEO and GEO best practices on every site: page structure, metadata, schema, internal linking, service-area pages, and Google Business Profile alignment.
• Bring design judgment to typography, layout, imagery, and overall visual polish—making sure each launched site looks like our best work, not a templated default.
• Partner with the Activation and Customer Success teams to translate onboarding inputs (interviews, brand assets, job data) into a launched site on schedule.
• QA every site before launch—across desktop and mobile—for performance, accessibility, broken links, and content accuracy.
• Help us improve the template itself: surface patterns, friction points, and opportunities to make the next launch faster and better than the last.

Things You Might Work On:

• Building a roofing contractor's site leveraging an AI-generated draft, and a folder of job photos.
• Building and refining master templates - new page types, reusable modules, or design improvements that lift quality across every site we launch.
• Configuring embeds for our RealWork widgets (job stories, reviews, photos) to live cleanly inside customer sites.
• Auditing live sites post-launch and partnering with CS on iterative improvements based on performance data.

Who You Are:

• 1-3 years of experience building websites in a professional or freelance capacity, with a portfolio of live sites you can point to.
• Comfortable working in HTML and CSS - you can read it, write it, and debug it without hand-holding.
• Experience with DNS and domain configuration. You understand A records, CNAMEs, nameservers, and TTLs, and you can confidently guide a non-technical client through updating them at their registrar.
• Hands-on experience with at least one website builder or CMS (Duda, Webflow, Squarespace, Wix, WordPress, Framer, or similar).
• A working understanding of SEO fundamentals: page structure, metadata, schema, content hierarchy, and how search engines interpret a page.
• Familiarity with local SEO / GEO concepts- Google Business Profile, service-area targeting, NAP consistency, and location-specific content.
• Genuine design sense. You don't have to be a Product Designer, but you should care about typography, spacing, hierarchy, and color, and be able to spot when something looks off.
• A clear point of view on what makes website copy good. You can tell when something reads as generic, off-brand, or low-trust, and you know how to fix it.
• Detail-oriented and self-managing. You can own a launch checklist, hit a deadline, and not let things slip through the cracks.

Even Better If You:

• Have worked with home services, trades, or other local-service businesses and understand how they get found and chosen online.
• Are comfortable using AI tools (Claude, ChatGPT, Cursor, etc.) as part of your daily workflow - not just as a novelty.
• Have shipped sites with structured data / schema markup and can speak to why it matters.
• Have done any of: copywriting, content editing, photography selection/curation, or brand work.
• Are comfortable giving and receiving direct feedback on craft - your work and other people's.
• Read every bullet in a list like this one.

Why Join RealWork?

• Startup environment within a stable, industry-leading company
• Competitive salary, bonus structure & equity
• Excellent Health, Dental, Vision and Parental Benefits
• Regular team outings & events
• Flexible PTO
• 401(k)

RealWork is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local, state, and federal law or ordinance.