SEO/AEO Manager (Internal)

Discovered; United States; À distance; USD 90 000 - 125 000; Plein temps

Avantages offerts par ce poste

Remote work

Résumé du poste

Discovered Labs seeks an experienced SEO/AEO specialist to drive our content and technical SEO efforts. You will own keyword strategy, content planning, and off-page campaigns to generate qualified inbound pipeline. This is a fully remote role with collaboration across global teams.

You will work with embedding/entity analysis and our tooling to improve AI-assisted search visibility and brand positioning. Strong analytical and proactive problem-solving skills are essential.

Qualifications

• Proven SEO work with measurable results and how you tracked them.
• Translate business goals into search strategy and delivery plans.
• Fluent use of research tools to inform decisions.

Responsabilités

• Lead SEO/AEO programme to generate inbound pipeline.
• Develop pillar and cluster strategy and map priority pages.
• Fix technical SEO issues and optimize on-page elements.

Connaissances

SEO execution

Strategic thinking

Content strategy

TechnicalSEO

Embeddings/Entity analysis

Outils

Google Search Console

GA4

Ahrefs

Screaming Frog

Description du poste

About Discovered Labs

Discovered Labs is an SEO and answer engine optimisation (AEO) agency built by a Stanford rocket scientist turned AI researcher (Ben Moore) and a demand gen marketer with experience scaling B2B SaaS companies to 8-figures in ARR (Liam Dunne). We're a team of ML engineers, data scientists and senior marketers trusted by companies including Instantly, Granola, Composio and other Series A+ B2B SaaS businesses to help generate leads and customers through Google and AI assistants like ChatGPT. We do this through content marketing, technical optimisations and off-site brand amplification, including PR, backlinks and Reddit marketing. View recent case studies at . High-level overview of our approach: AI-powered operations: Our ML team builds internal tools that remove repetitive work and give marketers more time for judgement and execution. Senior judgement: Experienced marketers set the strategy and quality bar, and remain responsible for the work our tools help produce. Full-stack execution: We work across content, technical SEO/AEO and off-site amplification to give clients better outcomes. This role SEO/AEO is already Discovered Labs' top pipeline driver. This is a full-time individual contributor role with no direct reports. The role is fully remote, ideally within ±4 hours of GMT. Everyone on the Discovered Labs team is tech savvy and data-driven, even if they didn’t start that way. If you have curiosity and the willingness to learn, you’ll thrive here.

What you’ll do

You’ll run our SEO/AEO programme to generate qualified inbound pipeline, with new content, refreshes and off-page campaigns tied to our pillar and cluster strategy. This is a full-time individual contributor role with no direct reports. The role is fully remote, ideally within ±4 hours of GMT. Develop our pillar and cluster strategy: Maintain our money-keyword universe, group queries by search intent and map priority clusters to target pages, using semantic clustering where useful. Close topic gaps with new content: Run the weekly content loop through our proprietary tools, keeping at least two weeks of approved assignments scheduled against editorial capacity and resolving SEO issues in briefs and drafts. Editors handle QA and publishing. Manage content refreshes: Diagnose content decay, underperformance and cannibalisation. Prepare blog refresh briefs covering keyword targeting, topic coverage and internal linking, then verify the changes and measure results. Build and optimise landing pages: Personally create and improve pages using coding agents and our GitHub repository. Submit tested pull requests and verify live changes. Fix technical SEO issues: Diagnose and fix issues with crawlability, indexation, internal linking, metadata and structured data. Test changes, verify live results and elevate complex engineering work. Own our off-page strategy: Define how targeted link building, Reddit and YouTube support our priority topics and objectives. Brief the specialists who produce the deliverables, review their work and use results to refine the strategy. Close AI visibility and citation gaps: Use embeddings and entity analysis where useful to investigate how AI answers represent and cite Discovered Labs. Test changes against the gaps you find. Build tools that improve delivery: Create and validate scripts, automations and AI workflows for recurring research, analysis and measurement. Connect every action to an objective: Tie each tactic to an overarching strategy and a clear objective: improving performance on commercial keywords, earning AI Overview placements, strengthening brand positioning or generating qualified pipeline. Measure progress against those objectives and use results to decide what to prioritise next.

The ideal person for this role

You make commercial SEO decisions. You can choose whether to create, refresh or consolidate content by weighing search intent, existing performance and relevance to the buyers we want to reach. You investigate before concluding. When performance changes, you check competing explanations across content, technical and off-page factors, and distinguish evidence from a plausible story. You turn investigation into implementation. You can take an SEO problem through analysis, a tested website change or a completed content workflow, and measurement of the result. You know which work needs editorial QA or engineering support and arrive with the work ready for that handoff. You enjoy the technical detail. You're curious about embeddings, entities and how content relates semantically. You explore the data, build small tools to test ideas and judge the work by whether it improves a useful decision or outcome.

Requirements

• Demonstrated SEO execution, with examples of work you personally diagnosed, prioritised and implemented, the results and how you measured them.
• Experience independently translating business goals into search strategy and a practical delivery plan.
• Working fluency in Google Search Console, GA4, Ahrefs or an equivalent research tool, and a crawler such as Screaming Frog.
• You use them to inve