Website Experience Sr. Director

Wellhub; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Gold+ Wellhub membership

Wellz therapy sessions

Health, dental, life insurance

Paid parental leave

Paid time off

Birthday holiday

Career development access

Job summary

Wellhub is seeking a Website Experience Senior Director to lead the evolution of our site toward an AI-agent-driven operating model. You will guide product managers, UX designers, web analytics, and developers across global teams, owning CRO strategy and performance reporting.

You will shape strategies for SEO, content, and personalization, coordinating with product launches and campaigns while ensuring high-quality human and AI-generated output across the site.

Qualifications

• Experience owning a website and running experimentation programs at a senior digital or website leadership level.
• Deep expertise across web tech stacks, analytics platforms, headless CMS, and design systems.
• Hands-on experience applying AI/agentic technology to marketing or web workflows.
• Ability to bridge marketing, martech/engineering, and data teams on AI implementations.

Responsibilities

• Define and own the vision, roadmap, and strategy for Wellhub's website experience, advancing toward an AI-agent-driven operating model.
• Own conversion rate optimization end-to-end with experiments, research, and optimization decisions.
• Own website performance measurement and automated reporting for traffic, MQLs, signups, and conversions.
• Lead website design and UX, including the Mantra design system and end-to-end design-to-code workflow.

Skills

Website leadership

Experimentation programs

AI in marketing

Cross-functional leadership

Data-driven decision

Tools

Amplitude

Looker

Figma

Mantra design system

Strapi

Job description

Wellhub is a workplace wellness platform that connects employees to partners across fitness, mindfulness, therapy, nutrition, and sleep through a single subscription. Headquartered in New York City, with teams across Europe, North America, and South America, its mission is to make every company a wellness company.

The role

The Website Experience Sr. Director sits within the Marketing Operations area and reports to the VP of Marketing Operations. The role owns the evolution of Wellhub's website from a traditionally managed site toward an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization. You would lead a cross-functional team of product managers, UX designers, web analytics specialists, and developers. The role is available in Brazil or the US, with remote work accepted.

What you would do

• Define and own the vision, roadmap, and strategy for Wellhub's website experience, driving its evolution toward an AI-agent-driven operating model.
• Own conversion rate optimization end-to-end: set experimentation strategy, size and prioritize A/B tests, lead qualitative research and behavioral surveys, and translate results into optimization decisions.
• Own website performance measurement and automated reporting covering traffic, MQLs, sign-ups, and conversions, using tools such as Amplitude and Looker alongside heat mapping and behavioral analysis.
• Partner with stakeholders across the organization to shape the website experience for product launches, content, campaigns, and the broader roadmap.
• Lead the website design and UX function, including the Mantra design system and the end-to-end design-to-code operating model (Figma to Mantra to Strapi), and own the quality bar for both human- and agent-generated work.
• Evaluate, pilot, and scale agentic AI and AI orchestration tools for the website, defining human-in-the-loop boundaries, guardrails, and escalation paths, and identify and roll out website technology and platforms.
• Architect content and information for SEO, GEO/AEO, and Web MCP; lead the rollout of AI-powered personalization and predictive experimentation; and ensure conversational and AI-assisted website interactions align with the company's broader AI architecture.

What they are looking for

• Proven experience owning a website and running experimentation programs at a senior digital or website leadership level.
• Deep expertise across web tech stacks, including analytics platforms, headless CMS, and web design systems, with a track record of managing them end-to-end.
• Concrete, hands-on experience applying AI or agentic technology to marketing or web workflows, including agent frameworks, AI personalization, conversational content tooling, GEO/AEO strategy, and AI-assisted design-to-code workflows in production.
• A clear, defensible point of view on where agentic AI creates leverage versus risk in B2B contexts, with the ability to bridge marketing, martech/engineering, and data teams on AI implementation.
• Experience leading design and/or research functions, or credibly managing senior design ICs and design system owners, including owning a design system as shared infrastructure.
• Strong cross-functional leadership in matrixed, fast-paced, high-growth environments, balancing internal business needs with a customer-centric mindset.
• Analytical rigor and strong critical thinking to translate complex AI topics into actionable insights, with a sharp focus on KPIs and conversion metrics.
• Experience working across global companies and with website localization.
• Prior experience in B2B website management and hands‑on application of agentic AI and experimentation are stated as mandatory requirements.

Working arrangements

The role is based in Brazil (São Paulo) or the US, with remote work accepted. Wellhub operates as a Flexible First company, offering hybrid and remote options. Employees can shape their schedules in alignment with their time zones, team needs, and personal routines. A home office reimbursement is available on joining.

Pay and benefits

Salary information is not stated. Benefits include a free Gold+ Wellhub membership (with up to three family members), 52 individual therapy sessions per year through the Wellz program, health, dental, and life insurance, paid parental leave (100% paid for all new parents, with extended leave and a ramp-back period for parents giving birth), paid time off after six months plus additional days based on tenure, a birthday holiday, and access to career development platforms and internal opportunities.