Executive Director, Digital Marketing Platforms

Jobtailor

New Jersey

On-site

USD 150,000 - 230,000

Full time

12 days ago

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Job summary

Jobtailor is seeking a senior leader to define and drive the enterprise product strategy for Digital Marketing Platforms in a highly regulated environment. You will translate customer and business needs into an integrated roadmap spanning Customer Experience Orchestration and Digital Channel Operations.

You will guide strategic direction for identity resolution, consent and preference management, segmentation, targeting, and content personalization, while aligning cross-functional teams and

Qualifications

Deep expertise in customer identity, segmentation and targeting, journey orchestration, and digital channel activation.
Experience leading enterprise-scale digital, data, marketing technology, or customer engagement product capabilities with measurable impact.
Experience with enterprise marketing tech ecosystems such as Adobe, Salesforce, and Veeva.
Strong ability to set strategy for highly complex, cross-functional capability areas.
Excellent business and technical acumen across connected platforms and data ecosystems.
Experience aligning senior stakeholders and influencing roadmap, governance, and platform adoption.

Responsibilities

Define and drive enterprise product strategy for Digital Marketing Platforms.
Translate customer and business needs into an integrated roadmap across experience orchestration and channel operations.
Lead governance and operating model for the broader Adobe stack and marketing tech ecosystem.
Collaborate with senior executives and matrixed teams to execute roadmaps and allocate resources.
Monitor trends in AI and marketing tech and translate into strategic recommendations.

Skills

Business Analysis

Customer Engagement

Segmentation and Targeting

Journey Orchestration

Digital Marketing Platforms

Stakeholder Relationship Management

Strategic Planning

Thought Leadership

Executive Presence

Governance Management

Education

Bachelor’s Degree in Science, Technology, Marketing, Information Systems, Business, Data & Analytics, or related field

Advanced degree in Marketing, Information Science, Business Administration, Computer Science, Data Science, or related field

Tools

Adobe

Salesforce

Veeva

Job description

Define and drive the enterprise product strategy for Digital Marketing Platforms.
Translate customer and business needs into an integrated roadmap across Customer Experience Orchestration and Digital Channel Operations.
Set strategic direction for customer engagement profiles, identity resolution and authentication, consent and preference management, segmentation and targeting, marketing journey management, experience orchestration, and content personalization.
Drive cross-functional alignment across business engagement, product management, architecture, engineering, analytics, and data teams.
Enable connected customer experiences across web, email, messaging, social, third-party platforms, and emerging digital touchpoints.
Lead modernization, consolidation, and integration of the marketing technology ecosystem.
Lead the operating model and governance approach for the broader Adobe stack.
Monitor AI, customer engagement, and marketing technology trends and translate emerging capabilities into strategic recommendations.
Provide thought leadership on AI, agentic workflows, and connected platform capabilities.
Shape investment priorities, roadmap tradeoffs, and resource strategy.
Partner with senior executives and enterprise stakeholders on executable roadmaps, governance, adoption, and operating discipline.
Lead through multiple layers of leadership and/or influence highly matrixed teams while shaping talent strategy and organizational readiness.

Requirements

Bachelor’s Degree in Science, Technology, Marketing, Information Systems, Business, Data & Analytics, or related field.
10+ years experience leading enterprise-scale digital, data, marketing technology, or customer engagement product capabilities with measurable business impact.
Deep expertise in customer identity, segmentation and targeting, journey orchestration, and digital channel activation.
Experience with enterprise marketing technology ecosystems such as Adobe, Salesforce, and Veeva.
Demonstrated success setting strategy for highly complex, cross-functional capability areas.
Strong business and technical acumen across connected commercial platforms, data ecosystems, and customer engagement capabilities.
Experience leading enterprise transformation, operating model redesign, and platform modernization.
Experience aligning senior stakeholders and influencing decisions on roadmap, governance, investment, and platform adoption.
Strong communication and executive presence, translating complex concepts into strategic decisions.
Preferred: Advanced degree in Marketing, Information Science, Business Administration, Computer Science, Data Science, or related field.
Preferred: Experience in healthcare, life sciences, or regulated environments.
Preferred: Experience leading enterprise governance and enablement across multi-product platform environments.
Required skills include Business Analysis, Business Decisions, Business Process Improvements, Computer Science, Customer Engagement, Digital Healthcare, Governance Management, Marketing, Marketing Management, Operating Models, Product Lifecycle, Product Management, Program Management, Stakeholder Relationship Management, Strategic Planning, Thought Leadership, and Workforce Planning.
US and Puerto Rico residents only.

Core Competencies

Demonstrates expertise in defining and driving enterprise product strategy for Digital Marketing Platforms, with a strong focus on customer engagement, identity resolution, and journey orchestration. Proven ability to lead cross-functional teams and influence senior stakeholders in complex, regulated environments.

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