Webinar Marketing Manager

Liaison Creative; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Liaison Creative in Austin seeks an experienced Webcast & Webinar Producer to own webinar logistics from concept to on-demand publishing. You will align multiple programs, manage calendars and milestones, and coordinate with stakeholders across marketing, product, and legal.

You will prepare speakers, run rehearsals, manage invitations and run-of-show, and handle live production and on-camera hosting when needed. Proficiency with webcast platforms and Office tools is required.

Qualifications

• 4-6 years in project management, digital marketing, digital event production, or marketing program in a large, global, matrixed organization, including regular work with senior stakeholders.
• 3 years of experience managing presentation logistics for speakers at events, webinars, or corporate trainings.
• Experience running several projects at once, with many stakeholders and dependencies, and keeping them on schedule when timelines shift.
• Skilled at creating processes, templates, and playbooks for recurring marketing programs.
• Comfort stepping on camera to introduce speakers and run Q&A, backed by follow-through on every detail behind the scenes.

Responsibilities

• Own webinar logistics from campaign alignment to on-demand publishing, with project plans, production calendars, and milestones across several programs at once.
• Align business units, product marketing, legal, and brand and creative on owners, deadlines, and review cycles.
• Prepare speakers with invitations, rehearsals, reminders, and run-of-show documentation.
• Set up the webcast environment, including registration, speaker and audience access, and surveys.
• Run live production, resolve issues in real time, and step on camera when a format needs a host.
• Coordinate promotion with campaign and digital marketing partners, from registration pages and reminder emails to lead tracking, routing, and follow-up.
• Report on registration, attendance, engagement, and lead quality, then fold the lessons into a reusable playbook and templates.

Skills

Webinar logistics

Project management

Cross-functional coordination

Public speaking

Event production

Timeline management

Playbooks & templates

On-camera hosting

Tools

Webcast platforms

Office suite

Video editing (basic)

Job description

Behind every great webinar is someone who made it look effortless. This role is that person!

• Own webinar logistics from campaign alignment to on-demand publishing, with project plans, production calendars, and milestones across several programs at once.
• Align business units, product marketing, legal, and brand and creative on owners, deadlines, and review cycles.
• Prepare speakers with invitations, rehearsals, reminders, and run-of-show documentation.
• Set up the webcast environment, including registration, speaker and audience access, and surveys.
• Run live production, resolve issues in real time, and step on camera when a format needs a host.
• Coordinate promotion with campaign and digital marketing partners, from registration pages and reminder emails to lead tracking, routing, and follow-up.
• Report on registration, attendance, engagement, and lead quality, then fold the lessons into a reusable playbook and templates.

• 4-6 years in project management, digital marketing, digital event production, or marketing program in a large, global, matrixed organization, including regular work with senior stakeholders.
• 3 years of experience managing presentation logistics for speakers at events, webinars, or corporate trainings.
• Experience running several projects at once, with many stakeholders and dependencies, and keeping them on schedule when timelines shift.
• Skilled at creating processes, templates, and playbooks for recurring marketing programs.
• Comfort stepping on camera to introduce speakers and run Q&A, backed by follow-through on every detail behind the scenes.

• Webcast and virtual-event platforms for registration, speaker access, surveys, and live production.
• Presentation, documentation, and reporting software from a standard office suite.
• Basic video editing and digital content production tools are a plus but not required.