Web3 Sales Development Representative (SDR / BDR / ADR / Outbound Sales Prospecting Specialist)

Halborn; United States; On-site; USD 97,000 - 110,000; Full time

Job summary

Halborn is seeking a Web3-focused Sales Development Representative to drive outbound pipeline with institutional and Web3 clients. The role requires structured prospecting, building targeted lists, and close collaboration with Account Executives to penetrate accounts.

Ideal candidates have 2–3 years in outbound tech sales, hands-on experience with Salesforce/Outreach, and a passion for blockchain, crypto, NFT, DeFi, and related ecosystems.

Qualifications

• Proven SDR/BDR/ADR/outbound sales with measurable results.
• Experience generating qualified meetings in a technical B2B environment.
• Familiarity with Web3, digital assets, or cybersecurity markets preferred.
• Strong written and verbal communication skills.

Responsibilities

• Execute 100% outbound prospecting into institutional and Web3 clients.
• Build targeted lead lists and run structured multi-touch sequences.
• Qualify prospects using knowledge of blockchain security and crypto infrastructure.
• Collaborate with Account Executives on account penetration and territory development.
• Maintain accurate activity tracking in CRM tools.

Skills

Web3

Outbound sales

B2B sales

Lead generation

Tools

Salesforce

Outreach

Sales Navigator

HubSpot

Job description

This role requires prior experience in outbound prospecting in Web3/ Blockchain / Digital Assets / Crypto specific markets.

Halborn Inc

Our mission is to provide value-add security services and products to the world’s most cutting edge technology firms and that starts with blockchain tech. Founded in 2019, Halborn is an elite cyber security company focused on solving complex adversarial problems unique to the cryptocurrency and fintech industries. From breaches and social engineering to stolen private keys and economic hacks, Halborn solves it. Our clientele are the exclusive blockchain companies as well as new startups with high growth trajectories.

Our Culture

Halborn is a globally distributed team of 100+, looking to grow our elite team of white hat hackers, sales professionals, security engineers and DevSecOps specialists who value independence, want to make their own hours, work for themselves and have a passion for the ever evolving cryptocurrency industry.

Our Commitment to Diversity

Halborn Inc is an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, education, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics and celebrates the diversity of its growing team.

We are unable to sponsor or take over sponsorship of employment Visas at this time.

Recruitment agencies and consultants may not submit resumes/CVs through this website or directly to managers. Halborn does not accept unsolicited agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with Halborn Inc.

The Role

We are hiring a Web3-focused Sales Development Representative (also known as BDR, ADR, or Outbound Sales Development Specialist) to drive disciplined outbound pipeline generation. This position requires experience in structured outbound prospecting and familiarity with the digital-asset or broader Web3 ecosystem.

Key Responsibilities

• Execute 100% outbound prospecting into institutional, fintech, and Web3 clients
• Build targeted lead lists and run structured multi-touch sequences (email, LinkedIn, calls, event follow-up)
• Qualify prospects using a working understanding of blockchain security, custody, and digital-asset infrastructure
• Collaborate with Account Executives on account penetration and territory development
• Maintain accurate activity tracking and pipeline hygiene in Apollo/HubSpot/Salesforce-style tools

• Web3 background is a must
• 2-3 years experience in outbound sales roles for a tech start-up
• Track record securing a high number of new business meetings each month via cold outreach
• Experience with prospecting techniques and tools (Salesforce, Outreach, SalesNavigator, etc.)
• Capable of building and executing outbound campaigns
• Passionate and knowledgeable about blockchain, crypto, NFT, DeFi, and the entire web3 industry
• Consistent and proven delivery of attaining revenue targets/goals and quota attainment as well as driving business growth
• Dedicated follow-up skills that allow nothing to fall through the cracks
• Strong executive presence and great presentation skills along with high confidence in engaging with diverse decision-makers
• Powerful communication and interpersonal skills are critical. Highly articulate via phone, email and in person is a differentiator, along with a positive engaged approach to working collaboratively with internal and external colleagues
• Inspired by working in a constantly changing and evolving work environment where growth is non-stop
• High self-awareness and emotional intelligence
• Someone with an innate curiosity to learn
• Have the desire to succeed alongside teammates
• Comfortable with being able to learn from rejection
• Willingness to learn technical aspects of blockchain and cybersecurity
• Ability to travel up to 30% of the time

Requirements

• Proven experience as an SDR / BDR / ADR / Lead Generation Specialist / Outbound Sales Development Representative with measurable outbound performance
• Demonstrated ability to generate qualified meetings in a technical B2B environment
• Experience with Web3, digital-asset platforms, or cybersecurity concepts; applicants without prior exposure to these markets are unlikely to be a match
• Strong written and verbal communication skills
• High research capability, persistence, and autonomous working habits

Nice to Have

• Prospecting experience in cybersecurity, blockchain infrastructure, compliance, or fintech
• Exposure to institutional clients (banks, custodians, asset managers) or DeFi protocols

Compensation

OTE in the €90–100K range on a 50/50 split (base + variable), with competitive accelerators, performance incentives, and a dedicated budget for travel, client meetings, and key industry conferences.