PPC Manager

SUNNY DISTRIBUTOR INC.; California; On-site; USD 90,000 - 120,000; Full time

Job summary

SUNNY DISTRIBUTOR INC. is seeking an experienced PPC Manager to oversee paid advertising across Google Ads, Amazon Advertising, and social platforms. You will develop strategies, manage budgets, analyze performance data, and drive ROI with data-driven marketing.

The ideal candidate has 3+ years of PPC management experience, strong analytics skills, and a track record of scaling campaigns. This role requires collaboration with cross-functional teams and staying updated on digital advertising

Qualifications

• 3+ years of experience managing PPC campaigns.
• Proficiency with analytics tools.
• Strong ability to interpret data into actionable insights.
• Experience with multiple platforms (Google Ads, Amazon Advertising, etc.).

Responsibilities

• Plan, execute, and optimize PPC campaigns across Google, Amazon, Meta, Bing, and more.
• Manage keyword research, targeting, bidding strategies, and ad copy.
• Oversee daily budgets and adjust strategies in real time.
• Improve quality scores, CTR, and conversion rates.
• Conduct A/B testing on ads, landing pages, and targeting.
• Provide KPI reporting and insights to stakeholders.
• Collaborate with creative, content, and e-commerce teams.
• Stay current on PPC trends and best practices.
• Manage relationships with vendors or platform reps.
• Ensure campaigns comply with platform policies.

Skills

Keyword research

Bidding strategies

Conversion optimization

Analytics tools

Excel/Google Sheets

PPC tools

Education

Bachelor's degree

Tools

SEMrush

Helium 10

Kenshoo

Skai

Job description

We are seeking an experienced and results-driven PPC Manager to oversee and optimize our paid advertising campaigns across multiple platforms, including Google Ads, Amazon Advertising, and social media channels. The PPC Manager will be responsible for developing strategies, managing budgets, analyzing performance data, and ensuring campaigns deliver strong ROI. The ideal candidate has proven expertise in paid media, deep analytical skills, and a passion for driving growth through data-driven marketing.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.).
• Manage keyword research, targeting, bidding strategies, and ad copy creation.
• Oversee daily budgets, monitor campaign performance, and adjust strategies in real time.
• Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates.
• Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance.
• Provide regular reporting on KPIs, insights, and recommendations to stakeholders.
• Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions.
• Stay current on PPC, SEM, and digital advertising trends, tools, and best practices.
• Manage relationships with external vendors, agencies, or platform representatives as needed.
• Ensure campaigns comply with platform policies and brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent).
• Strong understanding of keyword research, bidding strategies, and conversion optimization.
• Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.).
• Advanced skills in Excel/Google Sheets for campaign reporting and analysis.
• Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus.
• Exceptional analytical skills and ability to interpret large datasets into actionable insights.
• Strong organizational and communication skills; ability to manage multiple projects simultaneously.
• Proven track record of improving ROI and scaling campaigns.