Web3 PPC Manager

Coinbound; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Coinbound is seeking a PPC specialist to run and optimize paid campaigns across Google, Meta, X, and crypto ad networks. You will perform keyword research, ad copy testing, and ROI-focused optimization, while setting up conversion tracking and reporting dashboards using GA4, GTM, and Looker Studio.

The role requires 2+ years in PPC advertising with Web3 experience, strong analytical skills, and excellent communication.

Qualifications

• 2+ years of experience in PPC advertising, with Web3 platform exposure.
• Proficiency in Google Ads, Facebook Ads and other PPC tools.
• Experience with cloaking PPC campaigns.
• Strong analytical skills with data-driven decision making.
• Excellent communication and collaboration abilities.
• Passion for the Web3 space and industry trends.

Responsibilities

• Run and optimize paid campaigns across Google, Meta, X and crypto ad networks.
• Develop and execute PPC campaigns across PPC platforms.
• Monitor campaign performance and optimize for ROI.
• Conduct keyword research and ad copy testing.
• Set up and manage conversion tracking and reporting dashboards (GA4, GTM, Looker Studio).
• Stay up-to-date on Web3 advertising trends and best practices.
• Communicate strategy and performance with clients; collaborate with internal teams.

Skills

PPC advertising

Analytical skills

Communication

Collaboration

Tools

Google Ads

Facebook Ads

PPC tools

Job description

Run and optimize paid campaigns for Web3 clients across Google, Meta, X and crypto ad networks.

• Develop and execute PPC campaigns across various PPC platforms such as Google, Meta, Twitter/X, and Web3-specific platforms
• Monitor campaign performance and optimize for maximum ROI
• Conduct keyword research and ad copy testing to improve campaign effectiveness
• Set up and manage conversion tracking and reporting dashboards for PPC campaigns using tools such as Google Analytics (GA4), Google Tag Manager and Google Looker Studio
• Stay up-to-date on industry trends and best practices in Web3 advertising
• Communicate directly with clients to explain strategy and performance
• Collaborate with internal teams to ensure alignment on campaign goals and objectives

What we're looking for

• 2+ years of experience in PPC advertising, with experience on Web3 platforms
• Proficiency in Google Ads, Facebook Ads, and other PPC tools
• Experience with 'Cloaking' PPC campaigns
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication and collaboration skills
• Passion for the Web3 space and a desire to stay ahead of industry trends