Web3 Brand Marketing Lead (Part-Time)

MUST Company; United States; Hybrid; USD 400 - 900; Part time

Benefits offered by this job

Independent contractor

Remote work from US or Europe

Job summary

MUST Company seeks a senior Web3 marketer to plan and execute brand-building events—conferences, side events, launches, and online sessions—turning each into real leads and partnerships. You define the plan, write essential copy, and direct freelancers, agencies and AI tools to deliver results.

The role is independent contractor, remote from the United States or Europe, and paid per event. Work varies by event, from a few days to about a month, with flexible opportunities to grow into extended

Qualifications

• 5+ years in marketing, including 2+ years leading brand, event or growth marketing for a crypto or Web3 product.
• Experience planning and running Web3 or tech events such as conferences or launches with measurable results.
• Ability to craft clear, consistent messaging across multiple events and channels.
• Strong writing skills for invitations, launch posts, threads, and concise event copy.
• Fluency in professional English and async, written collaboration across time zones.

Responsibilities

• Plan and run every event as a standalone initiative from goal to post-event report.
• Define positioning and messaging for each audience: asset owners, investors, developers, crypto community.
• Prepare guest lists, invitations, speakers, content and pre-event promotion.
• Coordinate with freelancers, agencies, and venues to execute events on time and within budget.
• Lead post-event follow-up: capture leads, cost per lead, and results for future improvements.

Skills

Web3 marketing

Event marketing

Brand positioning

Copywriting

KOL partnerships

Analytics

Leadership

Written communication

Tools

Dune Analytics

Nansen

AI content tools

Job description

Part-time · Paid per event · Remote from the US or Europe · Independent contract

MUST Company needs a senior Web3 marketer to plan and run our brand at events — conferences, side events, launches and online sessions — and turn each one into real leads and partners. You set the plan, write the words that matter most, and direct the freelancers, agencies and AI tools that do the rest.

The work comes event by event. A 1-day side event may need a week of preparation; a major conference may need a month. You are paid for the working days each event really takes.

At a glance

• Work: event by event — conferences, side events, launches, AMAs and online sessions
• Time: varies per event, from a few days to about a month, preparation included
• Pay: a fixed fee per event, paid in US dollars, based on a day rate of US$400-900 depending on your location and experience. Negotiable, and agreed before each event starts
• Expenses: travel and event costs are paid separately, agreed in advance
• Contract: independent contractor; you handle your own taxes
• Location: remote, from the United States or Europe
• Meetings: a kickoff call for each event during Korea (KST) hours, then written, async updates
• Term: no minimum. Strong results bring more events, and the role can grow or become full-time if both sides want it

How pay works

Before each event, we agree three things together:

• Scope: the event, its goal and what you will deliver
• Working days: preparation + event days + 1 day for follow-up and reporting
• Fee: working days × your agreed day rate, paid as one fixed fee

For example, a 1-day side event with a week to prepare is usually 3–5 working days. A 3-day conference with a month to prepare is usually 8–12 working days.

About MUST Company

We are a South Korea–based company building AI-native products, with teams across Asia and Africa. Our Web3 work includes on-chain registry, verification and governance for real-world assets, starting with mining. Now we are building the brand that takes this work to Western markets.

How we work

• Owners, not employees. You own each event like a founder: set the goal, make the call, answer for the result.
• Find it, fix it. See something broken in our product, message or process? Say so and bring the fix, even outside marketing.
• Direct and fast. You work with the founders. Good ideas become decisions in days, not quarters.
• AI-native. AI does the heavy lifting. You own the judgment.
• Written and async. Clear written updates beat long meetings.
• Outcomes over hours. We measure what each event produced, not when you were online.

What you will own

• Event plan. Which events to join, host or skip, and what each one should achieve.
• Positioning. One clear message for each audience we meet: asset owners, investors, developers and the crypto community.
• Preparation. Guest lists, invitations, speakers, content and promotion before the day.
• Partners and KOLs. Co-hosts, media and key opinion leaders (KOLs) who bring the right people.
• On the day. Run our presence yourself, or brief the people who do.
• Follow-up. Leads handed over within days, and a short report: who came, what it cost, what it produced.
• Trust. Fair, clear, never misleading. No return promises, paid posts always disclosed, EU (MiCA) and US (FTC) rules respected.
• Leverage. Brief freelancers, agencies and AI tools so a few focused days deliver full results.

How each event runs

• Brief: we agree the goal, scope, working days and fee.
• Prepare: guests, partners, content and promotion — from a few days to a month ahead.
• Deliver: the event itself, in person or online.
• Report: within a week — attendance, qualified leads, cost per lead and what to change next time.

Requirements

Must have

• Experience: 5+ years in marketing, including 2+ years leading brand, event or growth marketing for a crypto or Web3 product.
• Events: you have planned and run Web3 or tech events — conferences, side events or launches — and can show what they produced.
• Positioning: you have owned a product's message and kept it consistent across events, website and social.
• Writing: you write the key copy yourself — invitations, launch posts, threads — and it works for engineers and newcomers alike.
• Web3 fluency: wallets, tokens, stablecoins, DeFi, real-world asset (RWA) tokenization and on-chain data.
• Channel sense: you know how X, Telegram, Discord and KOL programs really work, including how to spot fake engagement.
• Data: UTM and referral tracking, on-chain attribution (for example Dune or Nansen), and cost per lead.
• Judgment: safe messaging on tokens, returns, security and regulation.
• Lean leadership: you have directed agencies, venues or freelancers and held them to results.
• Self-direction: comfortable with async, written work across time zones, in professional English.

Nice to have

• Marketing for RWA, tokenization, fintech or B2B crypto infrastructure
• Messaging for institutions and investors, not only the crypto community
• Relationships around major crypto events such as TOKEN2049, EthCC, Permissionless or Devcon
• Relationships with Western crypto media, KOLs and podcasts
• Past fractional, freelance or project-based leadership roles
• Hands-on AI use for copy, design, video or analysis
• Taking an Asian brand to Western markets, or the reverse

Skills: Web3 marketing, brand positioning, messaging, product marketing, go-to-market, launch campaigns, copywriting, KOL marketing, community growth, on-chain analytics, marketing attribution, RWA tokenization, crypto compliance, AI content tools, agency management, event marketing, conference marketing