Web Strategy Lead: Growth & SEO for CloudBlue (Remote)

Host Papa Inc; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Work from anywhere

Remote opportunity

Competitive salary

Career development

Job summary

HostPapa Inc. is seeking a Web Strategist to lead CloudBlue’s digital presence and drive a full-funnel growth engine for a global audience. You will connect traffic, UX, and performance to deliver measurable business outcomes while shaping a high-impact brand experience.

You’ll own web strategy, lead site redesigns, and drive acquisition through SEO, content, and experimentation. Expect collaboration across Product, Brand, Growth, CRM, IT, and Legal teams.

Qualifications

• 3–7+ years in web strategy, digital marketing, or growth-focused roles.
• Proven track record improving website performance across traffic, engagement, and conversion.
• Strong expertise in SEO including technical, on-page, and content strategy.
• Experience with CRO, A/B testing, and UX best practices.
• Proficiency with analytics tools such as Google Analytics, Search Console, and heatmapping tools.

Responsibilities

• Own and evolve the overall web strategy to drive lead generation, engagement, and growth.
• Lead the redesign and re-architecture of the website to clearly communicate brand and solutions.
• Drive acquisition through SEO, content strategy, and performance-focused digital initiatives.
• Optimize continuously through A/B testing, CRO, and UX improvements.
• Develop personalized digital experiences and content workflows aligned to user journeys.
• Partner cross-functionally with Product, Brand, Growth, CRM, IT, and Legal teams.
• Implement and scale SEO strategy including technical, on-page, and content.
• Explore and deploy AI-driven solutions for content, personalization, and discovery.
• Build and manage campaign landing pages and conversion funnels.
• Monitor performance and translate insights into actionable improvements.
• Oversee CMS, site performance, and technical health across devices.
• Ensure quality standards including metadata, accessibility, and mobile usability.
• Deliver localized, market-specific content strategies to drive international expansion.
• Support other tasks or projects as assigned to meet team and business needs

Skills

Web strategy

Digital marketing

Growth

SEO

A/B testing

UX

Analytics

Content strategy

AI in marketing

Education

Bachelor’s degree in Marketing, Business, Web Development

Tools

GA/Analytics tools

Search Console

Heatmapping tools

Job description

HostPapa Inc. is seeking a Web Strategist to lead CloudBlue’s digital presence and drive a full-funnel growth engine for a global audience. You will connect traffic, UX, and performance to deliver measurable business outcomes while shaping a high-impact brand experience.

You’ll own web strategy, lead site redesigns, and drive acquisition through SEO, content, and experimentation. Expect collaboration across Product, Brand, Growth, CRM, IT, and Legal teams.