Web Strategist

Host Papa Inc; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Work from anywhere

Remote opportunity

Competitive salary

Career development

Job summary

HostPapa Inc. is seeking a Web Strategist to lead CloudBlue’s digital presence and drive a full-funnel growth engine for a global audience. You will connect traffic, UX, and performance to deliver measurable business outcomes while shaping a high-impact brand experience.

You’ll own web strategy, lead site redesigns, and drive acquisition through SEO, content, and experimentation. Expect collaboration across Product, Brand, Growth, CRM, IT, and Legal teams.

Qualifications

• 3–7+ years in web strategy, digital marketing, or growth-focused roles.
• Proven track record improving website performance across traffic, engagement, and conversion.
• Strong expertise in SEO including technical, on-page, and content strategy.
• Experience with CRO, A/B testing, and UX best practices.
• Proficiency with analytics tools such as Google Analytics, Search Console, and heatmapping tools.

Responsibilities

• Own and evolve the overall web strategy to drive lead generation, engagement, and growth.
• Lead the redesign and re-architecture of the website to clearly communicate brand and solutions.
• Drive acquisition through SEO, content strategy, and performance-focused digital initiatives.
• Optimize continuously through A/B testing, CRO, and UX improvements.
• Develop personalized digital experiences and content workflows aligned to user journeys.
• Partner cross-functionally with Product, Brand, Growth, CRM, IT, and Legal teams.
• Implement and scale SEO strategy including technical, on-page, and content.
• Explore and deploy AI-driven solutions for content, personalization, and discovery.
• Build and manage campaign landing pages and conversion funnels.
• Monitor performance and translate insights into actionable improvements.
• Oversee CMS, site performance, and technical health across devices.
• Ensure quality standards including metadata, accessibility, and mobile usability.
• Deliver localized, market-specific content strategies to drive international expansion.
• Support other tasks or projects as assigned to meet team and business needs

Skills

Web strategy

Digital marketing

Growth

SEO

A/B testing

UX

Analytics

Content strategy

AI in marketing

Education

Bachelor’s degree in Marketing, Business, Web Development

Tools

GA/Analytics tools

Search Console

Heatmapping tools

Job description

With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder service for making website creation an ultra-easy task for anyone. Tailored to meet every user's unique needs, our award-winning customer support, email, and cloud-based solutions keep HostPapa at the cutting edge of the web hosting industry and innovation by putting our customers first.

This role focuses on CloudBlue, a HostPapa business that powers cloud commerce for many of the world’s largest service providers, including major Telcos, distributors, and MSPs. CloudBlue enables partners to monetize and manage cloud services and subscriptions at scale, combining the agility of a high-growth business with the backing of a global organization.

As the Web Strategist , you will define and lead the evolution of CloudBlue’s digital presence, positioning the website as a full-funnel growth engine that drives acquisition, engagement, and conversion. You will connect traffic, user experience, and performance into measurable business outcomes while delivering a high-impact brand experience for a global audience.

What you’ll do

• Own and evolve the overall web strategy to drive lead generation, engagement, and growth
• Lead the redesign and re-architecture of the website to clearly communicate brand and solutions
• Drive acquisition through SEO, content strategy, and performance-focused digital initiatives
• Optimize continuously through A/B testing, CRO, and UX improvements
• Develop personalized digital experiences and content workflows aligned to user journeys
• Partner cross-functionally with Product, Brand, Growth, CRM, IT, and Legal teams
• Implement and scale SEO strategy including technical, on-page, and content
• Explore and deploy AI-driven solutions for content, personalization, and discovery
• Build and manage campaign landing pages and conversion funnels
• Monitor performance and translate insights into actionable improvements
• Oversee CMS, site performance, and technical health across devices
• Ensure quality standards including metadata, accessibility, and mobile usability
• Deliver localized, market-specific content strategies to drive international expansion
• Support other tasks or projects as assigned to meet team and business needs

About you

• 3–7+ years in web strategy, digital marketing, or growth-focused roles
• Proven track record improving website performance across traffic, engagement, and conversion
• Strong expertise in SEO including technical, on-page, and content strategy
• Experience with CRO, A/B testing, and UX best practices
• Proficiency with analytics tools such as Google Analytics, Search Console, and heatmapping tools
• Experience building content strategies aligned to search intent and user journeys
• Strong understanding of how AI is shaping search and discovery
• Comfortable using AI tools to enhance research, content, and optimization workflows
• Ability to balance strategic thinking with hands‑on execution
• Strong analytical, organizational, and stakeholder management skills
• Excellent written and verbal communication skills in English, with the ability to work across cross‑functional teams and present ideas to stakeholders at different levels
• Bachelor’s degree in Marketing, Business, Web Development, or related field preferred

What we offer:

• Work from anywhere - this is a remote opportunity
• A competitive salary that values you and your unique skill sets
• Career advancement & professional development opportunities to help you reach your full potential
• Flexible work arrangements to support work/life balance

About us:

At HostPapa, we’ve been committed to providing a complete array of enterprise‑grade cloud services solutions to every business owner since 2006. These services, traditionally out of reach to smaller businesses, are offered in a one‑stop shop, making it quick and easy for customers to select the services they need to grow. We back these offerings with 24/7 award‑winning customer support in four languages.

Our HostPapa team values diversity and inclusion. We have a friendly company culture built on trust and respect. With the acquisition of several companies into our product portfolio, we’re growing at an incredible rate and have ample opportunities for career growth.

Come join our talented team of enthusiastic, hard‑working, passionate, driven people engaged in meaningful, innovative work. We can’t wait to meet you!

HostPapa is an equal‑opportunity employer committed to diversity and inclusion. As a multicultural organization, we encourage individual achievement and recognize the strength of our diverse team.

HostPapa is committed to providing accommodations for people with disabilities. If you require accommodation, please let us know, and we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process.

It is anticipated that this position will be performed outside of Ontario .