Web Strategy Lead

HelpSystems LLC; Eden Prairie (MN); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401(k), HSA, and FSA enrollment

Flexible PTO

Job summary

Fortra is seeking an experienced web strategist to lead SEO initiatives, focusing on growth in lead generation and web traffic for multiple brands. You’ll work with product marketing, developers, and paid media teams to implement technical and on-page SEO, conduct audits, and improve site performance.

The role requires 3–5 years in web strategy and SEO, and familiarity with CRM concepts. A collaborative, results-driven mindset and strong communication are essential for success in a fast-paced

Qualifications

• 3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or related fields.
• Introduce and manage SEO initiatives with cross-functional teams.
• Familiarity with CRM and marketing automation concepts.

Responsibilities

• Partner with the Web Performance Manager to align SEO strategy with Fortra goals.
• Analyze web performance with product marketing and craft action plans.
• Execute technical and on-page SEO, including keyword strategy and backlink analysis.
• Conduct SEO audits and maintain best practices across sites.
• Monitor crawlability, indexability, site structure, and page load speed.
• Collaborate with paid media to unify search strategies.
• Identify gaps using competitor data and drive optimization.
• Assist in integrating new web tools and migrations.

Skills

Web strategy

SEO/SEM

Project management

Analytics tools

Communication skills

CRM & marketing automation

Tools

Google Analytics

Google Search Console

Looker Studio

SEMrush

Ahrefs

BrightEdge

Conductor

Job description

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!This position will play a pivotal role on the web team with a focus on lead generation, web traffic growth, and leading special web-optimization projects across Fortra brands.

WHAT YOU'LL DO

• Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company's goals and objectives
• Partner with product marketing teams to analyze web performance and help create action plans where needed
• Execute on Fortra's SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis
• Perform regular SEO audits and ensure search engine best practices are implemented and up to date
• Monitor and improve crawlability, indexability, site structure, internal linking, and page load speed
• Work closely with the paid media team to ensure integrated search strategies
• Identify gaps and opportunities based on competitor performance
• Assist with the integration of new web tools in the Fortra tech stack
• Assist in troubleshooting issues on the site regarding performance and/or tracking
• Work with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey
• Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
• Clearly communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders
• Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed

QUALIFICATIONS

• 3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields
• Intermediate knowledge of SEO and SEM best practices
• Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools
• Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)
• Basic knowledge of web design and UX best practices
• Excellent organizational and project management skills with acute attention to detail
• Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction
• Excellent communication and presentation skills that are both professional and personable
• Confidence to make quick, independent decisions when needed
• Familiarity with CRM and marketing automation concepts
• An eye for detail with a high standard for quality in all aspects
• Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments

Compensation: 75,000 USD - 85,000 USD

Benefits

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program

At Fortra, we’re breaking the attack chain. Ready to join us? At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set.

As a full-time, exempt employee at Fortra, you'll enjoy a comprehensive benefits package that includes: Health, dental, and vision coverage as of hire Immediate enrollment in 401(k), HSA, and FSA plans Flexible PTO policy Tuition and personal enrichment reimbursement Option to enroll in ID Theft Protection Program

At Fortra, work is only part of the story. Explore what Life at Fortra is all about, from perks that support holistic wellbeing to a culture that keeps you connected and empowered to make an impact beyond the job. Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.