Experiences Web & Digital Marketing Manager

Netflix; Los Angeles (CA); On-site; USD 205,000 - 343,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) employer match

Stock options

Disability programs

Health savings accounts

Flexible spending accounts

Family-forming benefits

Life and serious injury benefits

Paid time off

Job summary

Netflix House seeks a Web & Digital Marketing Manager to own strategy for the Netflix House website and its presence across platforms. You will align web strategy with performance marketing, lifecycle marketing, analytics, and cross-functional teams to drive fan engagement and revenue.

You will partner with Product, Tech, Revenue/Ticketing, Marketing Analytics, Data Science, Lifecycle/CRM, Paid Media, and Brand Strategy to optimize web experiences, implement new revenue products, and improve

Qualifications

• 12+ years in digital marketing with web and organic search focus for a sales-driven B2C business.
• Proven CVR optimization with A/B testing programs.
• Strong partnership with Product/Eng/UX to translate objectives into product requirements.
• Expertise in organic search SEO/AEO and site architecture improving traffic.
• Ability to lead cross-functional teams in fast-changing environments.

Responsibilities

• Own Netflix House website strategy and drive revenue-focused optimizations.
• Manage organic search strategy end-to-end and coordinate with cross-functional teams.
• Drive on-platform presence and third-party profiles to increase visibility.
• Partner with Analytics/Finance to build web reporting and turn insights into action.
• Lead the Web Execution Lead and ensure timely CMS content updates and issue triage.

Skills

Digital marketing strategy

Web strategy

Organic search (SEO)

AEO / technical SEO

Paid media collaboration

Lifecycle/CRM coordination

Marketing analytics collaboration

Leadership

Tools

CMS / Web CMS

Google Analytics

SEO tools

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.Netflix House is our first-ever permanent, year-round destination where fans can eat, play, and shop their favorite Netflix stories—in real life. We are seeking a Web & Digital Marketing Manager to own and lead strategy for Netflix House’s digital presence across the website, third-party platforms, and within the broader Netflix ecosystem. This role requires a strategic thinker with cross-functional range and leadership, who can align web/digital strategy with performance marketing, lifecycle marketing, analytics, and beyond to drive fan engagement and revenue. You will partner closely with Product & Tech, Revenue/Ticketing, Marketing Analytics, Data Science, Lifecycle/CRM, Paid Media, Brand Strategy, Consumer Insights, and more.Key ResponsibilitiesWebsite StrategyOwn overall marketing strategy for the Netflix House website, ensuring it reflects business goals and the fan experience.Serve as the main marketing POC to Product & Tech on the website roadmap, feature prioritization, and requirements– writing and delivering all strategy briefs that translate business priorities into web experience updates (i.e. merchandising updates, new revenue products, programming event visibility).Keep the site continuously optimized against revenue and stakeholder priorities for existing and new Netflix House locations, including revenue product launches, attraction rotations, and group sales.Drive website CVR performance, partnering with other stakeholder teams to hit goals and identify optimizations. Build understanding of how different web traffic sources engage and convert on site to inform future recommendations.Build and manage a web learning agenda that combines A/B testing with qualitative research from Consumer Insights, in partnership with Product, Data Science, Marketing Analytics, Paid Media, and Lifecycle/CRM.Drive landing page strategy and optimization for paid media and lifecycle campaigns in partnership with Paid Media and Lifecycle teams.Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.Organic SearchOwn Netflix House organic search strategy end-to-end, coordinating across Product/Eng/UX, Consumer Insights, Local, PR, Organic Social, and Tudum Editorial team.Partner with the performance marketing team/agency on paid search to keep organic and paid search strategy aligned.Netflix Ecosystem PresenceDrive strategy to grow Netflix House's visibility within the Netflix streaming ecosystem via on-platform ads, partnering cross-functionally on execution, measurement, and optimization.Optimize Netflix House business profiles across third-party platforms (Google, Yelp, and TripAdvisor).Reporting & AnalyticsPartner with Marketing Analytics, Data Science, and Finance & Strategy to build web and organic search reporting/measurement and tracking frameworks, run ad hoc analysis, and turn insights into action.Own executive-level reporting and storytelling, including quarterly QBRs, translating web and organic search learnings into materials for stakeholders and leadership, in partnership with Marketing Analytics.People ManagementManage the Web Execution Lead, who handles end-to-end web content execution, including asset development, CMS content uploads, and issue triaging with Product.QualificationsExperience & Expertise12+ years in digital marketing, including 5+ years of direct people management, with a focus on web and organic search strategy for a sales-driven B2C eCommerce business.Proven success optimizing websites for conversion, including A/B testing programs that measurably improved CVR.Strong partnership track record with Product/Eng/UX teams, from writing briefs that translate business objectives into product requirements through launching new features.Organic search (SEO/AEO) expertise, including technical SEO, content/keyword strategy, and site architecture, with a demonstrated track record of directly improving organic traffic and search performance for a B2C site.Experience building web strategy from 0-to-1 and scaling digital initiatives quickly in fast-changing, ambiguous environments.Knowledge of adjacent growth marketing disciplines, including Paid Media, Lifecycle/CRM, and Marketing Analytics.Leadership & JudgmentDemonstrated executive presence, with excellent written and verbal communication skills. Able to build trust and influence senior leadership through clear memos, briefs, and executive-level presentations.Track record of driving initiatives independently and aligning large, cross-functional stakeholder groups with minimal oversight.Strong problem-solving ability and judgment in prioritizing across competing initiatives and stakeholder demands, with a focus on highest-impact work.Strong analytical acumen, with the ability to interpret data and performance metrics into clear, actionable insights that inform strategy and decision-making.Working StyleDirect, candid communicator, comfortable giving and receiving honest feedback and navigating difficult conversations.Persistent and resourceful, with sharp judgment, a high quality bar, and a strong bias toward fast, decisive execution. Extremely comfortable operating outside a defined role and driving high-impact work wherever it's needed.Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $205,000.00 - $343,000.00.Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .Netflix is a unique culture and environment. Learn more here .Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.