Web Production Lead: B2B Web Experience & CMS

Appian Corporation

Washington (District of Columbia)

On-site

USD 75,000 - 175,000

Full time

8 days ago

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Job summary

Appian is seeking a Web Production Specialist to evolve, maintain, and scale our global web presence. This role drives end-to-end production of high-quality web pages and manages a scalable CMS, coordinating with Content, Product Marketing, SEO/AEO, Creative, and Web Engineering teams.

The ideal candidate brings 7–10 years in web content management and hands-on experience with enterprise CMS platforms like Adobe Experience Manager or Sitecore, plus strong stakeholder management and localization

Qualifications

7–10 years of experience in web content management, web production, digital operations, or a related role.
Strong experience supporting B2B websites and buyer journey-focused web experiences.
Hands‑on experience with enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or similar systems.
Strong understanding of content lifecycle governance, web production workflows, and CMS best practices.
Experience managing stakeholder intake, prioritization, and competing web requests across multiple teams.
Familiarity with SEO, AEO, accessibility, localization, CRO, and landing page optimization best practices.
Ability to translate technical requirements into clear, actionable guidance for non‑technical stakeholders.
Strong written and verbal communication skills.
Highly organized, detail‑oriented, and comfortable managing multiple priorities in a fast‑moving environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

Own the end-to-end production and launch of high-quality web pages optimized for a B2B buyer journey.
Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy.
Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability.
Coordinate with creative agencies and internal creative teams to ensure visual assets are delivered on time and aligned with web standards.
Execute and maintain a web content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing.
Serve as a primary point of contact for internal web requests and manage intake through a clear prioritization framework.
Maintain a regular cadence with stakeholders to provide visibility into web production timelines, priorities, and blockers.
Lead webpage localization execution, ensuring timely, accurate, and culturally relevant content for international markets.
Manage workflows between internal teams and external translation agencies.
Maintain the web component library within the CMS and help ensure technical stability, consistency, and scalability.
Monitor CMS health and partner with Web Engineering to troubleshoot issues and implement enhancements.
Create and maintain CMS documentation, guides, and governance standards.
Design and deliver training to enable cross-functional and regional teams to make self-service content updates within a governed framework.