B2B Web Production & CMS Lead

Appian; Washington (District of Columbia); On-site; USD 75,000 - 175,000; Full time

Benefits offered by this job

401(k) with company match

Medical, dental, and vision plans

Life and disability insurance

Tuition reimbursement

Job summary

Appian is seeking a Web Production Specialist to evolve, maintain, and scale its global web presence from its McLean, VA office. You will own the end-to-end production of high-quality web pages, manage a scalable CMS, and support localization across regions.

You’ll partner with Content, Product Marketing, SEO/AEO, Creative, Web Engineering, and regional teams to ensure consistency, modernity, and easy maintenance of web experiences that support the buyer journey.

Qualifications

• 7–10 years of web content management, production, or digital operations experience.
• Experience supporting B2B websites and buyer journeys.
• Strong governance of content lifecycle and CMS processes.
• Experience prioritizing competing web requests across multiple teams.

Responsibilities

• Own end-to-end production and launch of high-quality web pages for the B2B buyer journey.
• Collaborate with Content and Product Marketing to ensure engaging, accessible content aligned with strategy.
• Collaborate with SEO/AEO to optimize for organic growth and discoverability.
• Coordinate with agencies and internal teams to deliver assets on time and to spec.
• Maintain a CMS content lifecycle with audits, refreshes, and archiving.
• Lead localization workflows and coordinate translation with agencies.

Skills

Strong written and verbal comms

Organized and detail-oriented

Stakeholder management

Translate technical requirements

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Adobe Experience Manager

Sitecore

Job description

Appian is seeking a Web Production Specialist to evolve, maintain, and scale its global web presence from its McLean, VA office. You will own the end-to-end production of high-quality web pages, manage a scalable CMS, and support localization across regions.

You’ll partner with Content, Product Marketing, SEO/AEO, Creative, Web Engineering, and regional teams to ensure consistency, modernity, and easy maintenance of web experiences that support the buyer journey.