Senior B2B Web Production & CMS Specialist

Appian

Baltimore (MD)

On-site

USD 75,000 - 175,000

Full time

4 days ago

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Benefits offered by this job

401(k) with company match

Paid parental leave

Medical, dental, and vision plans

Life insurance

Wellness programs

Job summary

Appian is seeking a Web Production Specialist to evolve, maintain, and scale our global web presence. You will produce high-impact web experiences, manage a scalable CMS, and support a strong content lifecycle strategy across regional teams.

The ideal candidate brings strong web production experience, stakeholder management skills, and understanding of how B2B web experiences support the buyer journey. This is an in-office role in McLean, VA.

Qualifications

7–10 years of experience in web content management, web production, or related roles.
Experience supporting B2B websites and buyer journeys.
Hands-on experience with enterprise CMS like AEM or Sitecore.

Responsibilities

Own the end-to-end production and launch of high-quality web pages optimized for a B2B buyer journey.
Partner with Content and Product Marketing teams to ensure web content is engaging, accurate, and aligned with company strategy.
Coordinate with SEO/AEO teams to optimize for organic growth and discoverability.
Maintain the CMS component library and ensure governance and scalability.