Web Optimization Manager/Strategist

Lead Surge LLC; Massachusetts; Remote; USD 93,000 - 105,000; Full time

Job summary

Join a dynamic advertising agency as a Web Optimization Manager/Strategist, focusing on lead generation for home improvement clients. You will analyze data, create compelling landing pages, and collaborate across departments to drive results. Ideal for an analytical, strategic thinker eager to make an impact in a fast-paced environment.

Benefits

Technology Stipend

Health, Dental, and Vision Benefits

Flexible Vacation

Remote Work Environment

Professional Development Budget

Paid Parental Leave

401(k) Plan with Company Match

Referral Bonus

Qualifications

• Minimum five years’ experience managing lead generation landing pages.
• Strong writing skills for internal and client communications.

Responsibilities

• Own landing pages to ensure they drive qualified leads.
• Analyze landing page performance data and improve conversion rates.
• Develop and manage landing page content.

Skills

Analytical

Strategic Thinking

Problem Solving

Communication

Organization

Tools

Node.js

SQL

React.js

Material UI CSS

Salesforce

Google Analytics

Microsoft Office Suite

Job description

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Join a Growing, Results-Driven Ad Agency Making a Real Impact!

Lead Surge is a thriving 33-person advertising agency—soon to be 34 with your help! We're a passionate team specializing in B2C direct response lead generation, particularly in the home improvement space. As we approach our 14th year in business, our continued growth and success are a testament to our proven strategies and dedicated team.

At Lead Surge, every ad we run—TV, radio, digital, or print—is backed by measurable results. We don’t just advertise; we deliver. Our approach is simple: drive high-quality, high-converting leads that fuel our clients' growth. If you’re analytical, results-oriented, and ready to make your mark in a high-energy agency environment, we want to meet you.

About the role:

The Web Optimization Manager/Strategist will “own” the public facing lead generation landing pages for our multiple home improvement client territory owners. The ideal applicant is an expert at creating A/B tests – including the planning documents detailing how the user flows through the funnel – and will understand that their decisions will be driven by the data, not the latest shiny object in Website design or user experience.

The Website Optimization Manager plays a critical role, as a direct report to the Operations Director. We are seeking an exceptional communicator and a meticulous organizer. This position is not unlike many positions at our small, but nimble agency, where there is collaboration across (almost) all departments to complete projects. This position will eventually include direct communications with clients.

The ideal applicant is an analytical genius, a strategic thinker and a methodical marketer who understands the fundamental elements that build website traffic and converts those visitors into qualified leads. Strong candidates will embrace methodologies that constantly improve lead conversions.

This position requires a high-energy, self-motivated individual that thrives in a fast -paced environment. It is ideal for someone who is eager to make an impact and who possesses the talent and ability to get measurable results in a short amount of time. The Web Optimization Manager must be thoughtful about the customer journey and understand the value our products and services bring to our client’s bottom line. A background in generating leads for a business-to-consumer marketing team either as a consultant or on the team is required.

Duties/Responsibilities/Essential Functions:

• “Own” the landing pages to ensure sure they are driving qualified leads,constantly test QR codes and URLs for accurate attribution into client’s CRM.
• Analyze landing page performance data, provide regular reporting and insights and find ways to improve conversion rates.
• Create compelling landing pages with highly engaging user experiences, impactful design, which adhere to ADA compliance to capture and convert qualified leads.
• Collaborate with internal and external resources to develop and manage landing page content, including monthly maintenance of client’s promotional offers, corresponding disclaimers and graphics.
• Develop, implement, and analyze A/B split and multivariate testing scenarios for landing pages.
• Recommend actions to maximize clicks, conversions and lead generation efforts from paid media channels.
• Provide ongoing reporting and insights about visitor behavior and generated leads.

Required Skills/Abilities:

• Minimum five years’ experience managing lead generation landing pages
• Front end design experience required, however, this will be a small part of this position
• Proficiency with Node.js, SQL, React.js, and Material UI CSS
• Salesforce experience preferred
• Expertise using web analytics and data to drive decisions, identify opportunities, and to validate the success of key landing page changes/enhancements.
• Advanced or expert knowledge and experience using Google Analytics.
• Strong writing skills for internal and client communications
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills
• Proficient with Microsoft Office Suite and Mac Environment

Benefits and Perks:

$50 per month Technology Stipend

️Health, Dental and vision benefits with company match

️ Flexible vacation (employees have unlimited paid time off on top of the 10 holidays we offer).

Remote work environment (US based Employee must reside in EST and CST timezones only). $1000 per year towards professional development to enhance your skills.

10 weeks of paid parental leave

Plan for the future with a 401(k) plan featuring 4% company matching contributions, vesting after 90 days, to grow your retirement savings.

Bonus for referring successful hires after three months of continuous employment.

Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The range displayed on each job posting reflects Lead Surge's good faith determination of the minimum and maximum targets for new hire salaries across the US. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, and work location, which may impact a final offer.

Base pay range for US: $93,500 - $105,000

It is the policy of Lead Surge to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

Lead Surge is an E-Verify Employer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Lead Surge LLC by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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