Sr. Direct Response Conversion Copy Strategist

Golden Hippo; United States; Remote; USD 91,000 - 122,000; Full time

Job summary

A leading company in health and wellness is seeking a Sr. Direct Response Conversion Copy Strategist. This role involves crafting persuasive advertising content for digital products and driving customer acquisition. Ideal candidates are creative, analytical, and experienced in financial services. Responsibilities include writing various types of copy, conducting market research, and collaborating with cross-functional teams. The position offers a competitive salary and comprehensive benefits.

Benefits

100% healthcare coverage

401k matching

Paid sick and mental health days

Employee Stock Ownership Plan

Tuition reimbursement program

Professional development opportunities

Reimbursements for personal cell phone and internet

Free on-site gym

Virtual and in-person company events

Qualifications

• 6+ years of experience in direct response copywriting, especially within financial sectors.
• Portfolio demonstrating high-converting ad copy and digital campaigns.

Responsibilities

• Write compelling sales letters, email sequences, landing pages, and ads.
• Research market trends and analyze customer data to inform messaging strategy.
• Collaborate with teams to optimize content for conversions.

Skills

Research

Storytelling

Collaboration

Problem Solving

Data-Driven Approach

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Journalism

Bachelor's Degree in Finance

Job description

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: highly skilled and entrepreneurial Sr. Direct Response Conversion Copy Strategist with deep expertise in the Financial Services Sector. This individual will be instrumental in driving customer acquisition and brand growth through persuasive, high-converting advertising and sales content for service-based digital products, such as masterclasses, online courses, coaching programs, newsletters, and digital books. You will own the copy strategy across channels-writing compelling sales letters, email sequences, landing pages, video scripts, and ads that speak directly to consumer pain points and generate action.
As a strategic partner to the Sr. Director, Brand Services, you will also support brand positioning, help analyze competitive landscapes, and leverage performance data to refine messaging. The ideal candidate is equally creative and analytical, obsessed with results, and thrives in fast-paced, data-driven environments.
How to Apply:
We ask that you please submit...

Your resume and a cover letter explaining why you're excited about this position

Write a 500-word email about a financial health tip you have in your life and why you think we should try it. Write it conversationally, in a way that really makes us want to implement it TOMORROW. If we're convinced, you get an interview. Your application will not be considered if the sales pitch is missing. Please send your sales pitch to: [e-mail] .

Location: Woodland Hills, CA (Remote)
What You'll Be Doing:

• Direct Response Copywriting
  
  • Write long-form and short-form copy for various funnel stages including sales letters, advertorials, email campaigns, opt-in pages, webinar registrations, VSLs, and social/digital ads.
  • Develop irresistible hooks, leads, and CTA-driven content that aligns with the psychology of financial buyers.
  • Collaborate with funnel strategists, designers, and performance marketers to create content optimized for conversions and LTV.
  • Translate complex financial topics into clear, emotionally resonant language for a consumer audience.
• Research & Market Intelligence
  
  • Independently research market trends, competing offers, pricing strategies, and positioning in the financial education, advisory, and newsletter space.
  • Interview internal SMEs and analyze customer data to inform messaging strategy.
  • Stay up-to-date on compliance, advertising regulations, and financial communication best practices.
• Brand & Campaign Support
  
  • Partner with the Brand Director to ensure messaging is aligned with overarching brand voice, values, and differentiation.
  • Help craft unique positioning for offers and ongoing campaigns based on market research and data insights.
  • Contribute to the creation of brand stories and signature content that build trust and authority in the financial niche.
• E-Commerce & Conversion Optimization
  
  • Collaborate with digital teams to A/B test headlines, CTAs, and copy variants across landing pages and email flows.
  • Assist in optimizing digital touchpoints to improve metrics like CTR, CVR, AOV, and ROAS.
  • Review analytics and performance dashboards to iterate and improve upon existing funnels.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Portfolio demonstrating high-converting ad copy, long-form sales letters, and digital campaigns.
• Exceptional research and storytelling skills with the ability to write for credibility, clarity, and persuasion.
• Familiarity with digital marketing channels including paid social, email, and video.
• Strong understanding of customer psychology, funnel architecture, and direct marketing principles.
• High attention to detail and editorial excellence
• Self-starter and agile problem solver
• Strong collaboration skills across cross-functional teams
• Deep understanding of the compliance and trust-building requirements in financial communication
• Data-driven and metrics-oriented approach
• Bachelor's Degree or equivalent experience
• Bachelor's Degree in Marketing, Communications, Journalism, Finance, or related field (or equivalent experience) preferred.
• 6+ years of experience in direct response copywriting, especially within financial, info product, or digital subscription models.

Golden Perks & Benefits:

• Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The base salary range is $91,000-$121,400, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
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