Web Merchandiser

Colony Brands; Monroe (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Wellness program

Onsite healthcare

401K plan

Company pension

Paid time off

Four-day work weeks (summer)

Educational assistance

Profit sharing

Product discounts

Job summary

Colony Brands is seeking a Web Merchandiser to drive online sales by shaping the visual presentation and organization of products across ecommerce sites and promo emails.

The role focuses on curating product imagery, auditing site content, and tracking performance metrics to improve customer experience and engagement, collaborating with Ecommerce, Brand, and Creative teams.

Qualifications

• 2+ years of experience in digital marketing.
• Bachelor’s degree in Business, Merchandising, Marketing or related field.
• 2+ years of ecommerce experience.
• Proficiency in web analytics tools and content management systems.
• Strong understanding of ecommerce principles.
• Excellent attention to detail and organizational skills.
• Creative thinking and problem-solving skills.

Responsibilities

• Curate and optimize the visual presentation of products on sites to enhance the user experience, ensuring imagery and displays align with brand guidelines.
• Audit website content and navigation to ensure accuracy and consistency for optimal customer experience, creating logical product categories.
• Track key performance metrics to assess effectiveness of ecommerce merchandising strategies and identify trends and opportunities.
• Manage and update website content including product descriptions, pricing information and promotional banners.
• Collaborate with Ecommerce, Brand and Creative teams to align merchandising with business goals.

Skills

Digital marketing

Creative thinking

Attention to detail

Organizational skills

Problem-solving

Education

Bachelor's degree in Business, Merchandising, Marketing or related field

Tools

Web analytics tools

Content management systems

Job description

Web Merchandiser

Job Description

Are you passionate about crafting visually stunning online experiences? Do you have a knack for driving sales through strategic web merchandising? We're looking for a creative and detail-oriented Web Merchandiser to join our dynamic team!

What You’ll Do

You’ll play an important role in driving online sales and enhancing the customer shopping experience by strategically managing the visual presentation and organization of products on assigned ecommerce sites and promotional emails. You’ll also be responsible for:

• Curating and optimizing the visual presentation of products on sites to enhance the overall user experience. This includes selecting product imagery, arranging product displays and ensuring consistency to brand guidelines.
• Conducting regular audits of website content and navigation structure to ensure accuracy and consistency for optimal customer experience. This involves creating logical product categories and subcategories based on product attributes and customer preferences.
• Tracking key performance metrics to assess the effectiveness of ecommerce merchandising strategies. This includes analyzing data to identify trends, opportunities, and areas for improvement in website performance and user engagement.
• Managing and updating website content, including product descriptions, pricing information, and promotional banners.
• Collaborating closely with the Ecommerce, Brand and Creative teams to ensure alignment of merchandising efforts with overall business goals.

Qualifications

We need a creative professional with 2+ years of experience in digital marketing. Ideally you will have a Bachelor’s degree in Business, Merchandising, Marketing or a related field and 2+ years of ecommerce experience. In addition, we are looking for:

• Proficiency in web analytics tools and content management systems
• Strong understanding of ecommerce principles and best practices
• Excellent attention to detail and organizational skills
• Creative thinking and problem-solving skills

About Us

With over 20 years of experience, Integrated Marketing Solutions (IMS) specializes in managing consumer catalog and direct response mailing lists. As an affiliate of Colony Brands, one of North America’s largest multi-channel, direct-marketing companies, we are proud to be part of a dynamic and innovative industry. At IMS, we promote employee growth through various learning initiatives and programs. Our dedication to employee growth and well-being is reflected in the comprehensive benefits and support programs we offer, ensuring a positive and inclusive work environment for everyone.

Benefits Details

Colony Brands is not just about growing our profits – We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation:

• Medical/Dental/Vision insurance
• A robust Wellness Program including Onsite Healthcare
• Superb Retirement Plans (401K & a company-funded Pension Plan)
• Extensive Paid Time Off (PTO) benefits
• Seven 4-day work weeks in the summer months to give our employees additional time off
• Educational Assistance
• Company Profit-Sharing
• Company Product Discounts
• And, so MANY more!