Web Marketing Manager - US , Remote

Lensa; Morrisville (NC); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in IT services is seeking a Web Marketing Manager to optimize websites for their Clinical Research Group. The role requires experience in digital marketing and a strong understanding of web management. Ideal candidates will have at least 8 years in the field and experience in B2B or life sciences environments.

Benefits

Health insurance

401(k) with company match

Paid time off

Professional development opportunities

Qualifications

• 8+ years of experience in digital marketing.
• Strong knowledge of SEO and web analytics tools.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Develop and optimize customer-facing websites.
• Collaborate with marketing and solution teams for aligned digital strategy.
• Monitor website performance and provide analytical reports.

Skills

Website management

Digital marketing

Content marketing

SEO strategies

Communication skills

Education

Bachelor's degree or equivalent

Tools

CMS

WordPress

AEM

Google Analytics

Power BI

Job description

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Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

We are seeking an experienced and strategic Web Marketing Manager to lead the development and execution of websites for our Clinical Research Group (CRG) at Thermo Fisher Scientific. This role will be responsible for managing initiatives to optimize our customer-facing websites and supporting digital marketing campaigns to enhance user engagement and strengthen our online conversion.

The ideal candidate will have a background in website management, digital marketing, content marketing, etc. within a B2B and/or life sciences environment.

Key Responsibilities Include

• Oversee the ongoing development and optimization of our customer-facing websites, ensuring content, functionality and design support user engagement and lead generation. Support alignment of website performance with the organization’s strategic goals.
• Collaborate with global marketing, campaign management and solution teams to align digital efforts with strategic priorities and ensure cohesive execution.
• Partner with internal web team, digital marketing, and marketing operations to support implementation of web design and content updates.
• Oversee web vendor relationships, including project management and contract negotiations to ensure projects are delivered on time, on budget and to a high standard.
• Develop and support web marketing strategies aligned with business goals.
• Manage the SEO vendor relationships and collaborate with the internal content team to execute organic growth strategies that increase visibility and conversion of existing customers and new audiences.
• Monitor, analyze and report on website traffic, campaign performance and user behavior using tools such as Google applications, A/B testing platforms and data visualization platforms. Leverage data to make informed decisions and optimize performance across digital channels.
• Provide post-launch web analysis of campaigns to refine messaging, improve conversion rates and enhance overall user engagement.
• Candidates must be able work East Coast hours
  
  

Edu c a tion a n d E xp e ri e nc e :

• Bachelor's degree or equivalent and relevant formal academic / vocational qualification Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 8+ years’) or equivalent combination of education, training, & experience.
  
  

In s o m e c ases an equ i v alenc y , c o n si s t in g of a c o m b i n at i o n of a p propr i a t e e d u c at i o n , tra in i n g a n d/or dire c t l y related e xp e rienc e , w i ll be c o n sider e d s u f f ici e n t for an i n divid u al t o m ee t th e r e q u ire m e n ts of t h e rol e .

Knowledge, Skills And Abilities

• Experience in CMS, WordPress and/or AEM
• Google application experience (GA4, GTM, GSC)
• Data visualization tool experience preferred – Power BI, Looker Studio
• Knowledge of search engine optimization – strategies, best practices, tools
• Strong written and verbal communication skills
• Knowledge and understanding of website design and layout
• Ability to consistently work well with others and negotiate for optimal outcomes
• Proven ability to work well under pressure and deliver a quality product on time and within budget
  
  

P hy s ic a l R e q u i r e m e n t s

• Ability to work in an upright and /or stationary position for 6-8 hours per day.Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists. Frequent mobility required.
• Occasional crouching, stooping, with frequent bending and twisting of upper body and neck.
• Light to moderate lifting and carrying (or otherwise moves) objects including luggage and laptop computer with a maximum lift of 15-20 lbs.
• Ability to access and use a variety of computer software developed both in-house and off-the-shelf.
• Ability to communicate information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences.
• Frequently interacts with others to obtain or relate information to diverse groups.
• Performs a wide range of variable tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence. Ability to perform under stress. Ability to multi-task.
• Regular and consistent attendance.
  
  

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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