Web Experience & Growth Specialist

Sunlighten; Leawood (KS); Hybrid; USD 68,000 - 83,000; Full time

Benefits offered by this job

Hybrid schedule and in-office days

Paid time off and holidays

On-site fitness center

Free lunch program

Health, dental, and vision insurance

401(k) with company contributions

Profit sharing

Life and short-term disability

Professional development and tuition

Employee discounts on saunas and spa

Job summary

Sunlighten is seeking a Website Operations & Digital Experience Specialist to own the day-to-day execution, publishing, optimization, and operational management of Sunlighten’s digital properties. The role requires hands-on CMS and ecommerce experience to manage product pages, campaigns, and on-site experiences.

This position supports lead generation, ecommerce growth, and on-site engagement, with a hybrid in-office schedule in Leawood, KS, and options for AI-driven improvements and rigorous

Qualifications

• Hands-on experience managing websites through CMS and ecommerce platforms.
• Ability to execute content updates, product launches, and campaigns.
• Familiar with AI-assisted updates, accessibility QA, and automation ideas.

Responsibilities

• Execute content updates across Sunlighten’s digital properties, including homepage promotions, campaigns, blogs, and press releases.
• Build landing pages and campaign experiences using templates and components.
• Create and update product pages with content, pricing, and merchandising details.
• Update CTAs, forms, navigation, and on-site entry points based on the Digital Experience roadmap.
• Maintain content libraries, templates, product galleries, and digital assets used across the website.
• Manage day-to-day website administration, publishing, and promotional updates across the CMS and ecommerce platform.
• Support timely launches of new products and offers by updating product and campaign experiences.
• Update the Sunlighten Day Spa website with monthly promotions and ongoing content changes.
• Use AI tools to accelerate website updates, content formatting, and QA for accessibility and broken links.
• Apply understanding of how LLMs retrieve and summarize information to build AI-readable pages.
• Identify repetitive processes and implement automations to reduce manual work.
• Build pages with clear headings, metadata, structured data and internal linking for SEO and AI crawlers.
• Monitor international sites for issues and coordinate fixes with regional partners.
• Escalate backend/architecture work to developers.
• QA all website changes before publishing, ensure accuracy and brand consistency across devices.
• Launch approved A/B tests and personalized experiences; maintain testing documentation.
• Confirm GA4/GTM/consent tracking is in place before launch.
• Collaborate with Creative, Content, Growth, Product Marketing, Analytics, and developers to meet schedules.

Skills

CMS management

Ecommerce platforms

Content updates

SEO basics

A/B testing

QA processes

Cross-functional collaboration

Tools

CMS platforms

GA4/GTM

AI tools

Job description

Sunlighten is seeking a Website Operations & Digital Experience Specialist to own the day-to-day execution, publishing, optimization, and operational management of Sunlighten’s digital properties. The role requires hands-on CMS and ecommerce experience to manage product pages, campaigns, and on-site experiences.

This position supports lead generation, ecommerce growth, and on-site engagement, with a hybrid in-office schedule in Leawood, KS, and options for AI-driven improvements and rigorous