Website Operations & Digital Experience Specialist

Sunlighten

Leawood (KS)

Hybrid

USD 68,000 - 83,000

Full time

6 days ago

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Benefits offered by this job

Hybrid schedule and in-office days

Paid time off and holidays

On-site fitness center

Free lunch program

Health, dental, and vision insurance

401(k) with company contributions

Profit sharing

Life and short-term disability

Professional development and tuition

Employee discounts on saunas and spa

Job summary

Sunlighten is seeking a Website Operations & Digital Experience Specialist to own the day-to-day execution, publishing, optimization, and operational management of Sunlighten’s digital properties. The role requires hands-on CMS and ecommerce experience to manage product pages, campaigns, and on-site experiences.

This position supports lead generation, ecommerce growth, and on-site engagement, with a hybrid in-office schedule in Leawood, KS, and options for AI-driven improvements and rigorous

Qualifications

Hands-on experience managing websites through CMS and ecommerce platforms.
Ability to execute content updates, product launches, and campaigns.
Familiar with AI-assisted updates, accessibility QA, and automation ideas.

Responsibilities

Execute content updates across Sunlighten’s digital properties, including homepage promotions, campaigns, blogs, and press releases.
Build landing pages and campaign experiences using templates and components.
Create and update product pages with content, pricing, and merchandising details.
Update CTAs, forms, navigation, and on-site entry points based on the Digital Experience roadmap.
Maintain content libraries, templates, product galleries, and digital assets used across the website.
Manage day-to-day website administration, publishing, and promotional updates across the CMS and ecommerce platform.
Support timely launches of new products and offers by updating product and campaign experiences.
Update the Sunlighten Day Spa website with monthly promotions and ongoing content changes.
Use AI tools to accelerate website updates, content formatting, and QA for accessibility and broken links.
Apply understanding of how LLMs retrieve and summarize information to build AI-readable pages.
Identify repetitive processes and implement automations to reduce manual work.
Build pages with clear headings, metadata, structured data and internal linking for SEO and AI crawlers.
Monitor international sites for issues and coordinate fixes with regional partners.
Escalate backend/architecture work to developers.
QA all website changes before publishing, ensure accuracy and brand consistency across devices.
Launch approved A/B tests and personalized experiences; maintain testing documentation.
Confirm GA4/GTM/consent tracking is in place before launch.
Collaborate with Creative, Content, Growth, Product Marketing, Analytics, and developers to meet schedules.

Skills

CMS management

Ecommerce platforms

Content updates

SEO basics

A/B testing

QA processes

Cross-functional collaboration

Tools

CMS platforms

GA4/GTM

AI tools

Job description

At Sunlighten, we're not just about infrared saunas,we are on a mission to improve lives through innovative health and wellness solutions. As a global leader in infrared sauna therapy, we are expanding our in-house Marketing team and on the hunt for a Website Operations & Digital Experience Specialist to own the day-to-day execution, publishing, optimization, and operational management of Sunlighten’s digital properties. The ideal candidate has hands-on experience managing websites, working within content management systems (CMS) and ecommerce platforms, and executing website updates, product launches, and digital marketing campaigns.

Our Website Operations & Digital Experience Specialist will deliver website initiatives that support lead generation, ecommerce growth, and engagement. You will also own execution of the on-site experience: what visitors see and do on Sunlighten’s digital properties, from arrival to conversion.

Celebrating 25 years of innovation, Sunlighten has grown from its Kansas City roots to establish a global footprint, including expansion into the UK. With the global wellness market projected to reach $7 trillion in 2026, we are proud to be part of this dynamic and holistic shift. As leaders in light science and longevity, we create innovative solutions that help customers lead vibrant, active lifestyles.

Duties/Responsibilities:

Website Content & Campaign Management

Execute content updates across Sunlighten’s digital properties, including homepage promotions, campaign messaging, blogs, and press releases.
Build landing pages and campaign experiences using approved templates and reusable components.
Create and update product pages, including content, merchandising, pricing and financing presentation, comparisons, bundles, and cross-sell placements.
Update CTAs, forms, navigation, and on-site entry points for chat, SMS opt-in, and call pathways based on the Digital Experience roadmap.
Maintain content libraries, templates, product galleries, and digital assets used across the website and by the sales team.

Website & Ecommerce Operations

Manage day-to-day website administration, publishing, and promotional updates across the CMS and ecommerce platform.
Support timely launches of new products and offers by creating or updating product and campaign experiences.
Update the Sunlighten Day Spa website with monthly promotions and ongoing content changes.

AI-Enabled Operations

Use AI tools to accelerate website updates, content formatting, publishing, and QA for accessibility and broken links, with human review before publication.
Apply a working understanding of how large language models retrieve and summarize information to build pages AI systems can read and cite.
Identify repetitive processes and implement practical automations that reduce manual work and developer dependency.

Technical SEO & AI Crawlability

Build pages that search engines and AI crawlers can read, with clear heading hierarchy, metadata, structured data, and internal linking.
Implement approved SEO and GEO recommendations, including redirects and 404 fixes, from the Content team and agency partners, who own search and AI discoverability strategy.
Monitor international sites for technical and performance issues and coordinate fixes with regional partners, who own content for those sites.
Escalate backend, architecture, or integration work to developers.

Website Optimization, Personalization & QA

QA all website changes before publishing for accuracy, functionality, links, forms, brand consistency, and desktop and mobile display.
Build, configure, QA, and launch approved A/B tests and personalized experiences, and maintain testing and personalization documentation.
Build and maintain promotional pop-ups and approved chat experiences.
Confirm with the Business Analyst, who owns GA4, GTM, and Ketch consent configuration, that tracking is in place before launch.
CRO and personalization strategy, audience definition, and analysis remain with Digital Experience leadership and Marketing Analytics.

Cross-Functional Collaboration

Partner with Creative, Content, Growth, Lifecycle, Product Marketing, Marketing Analytics, the Business Analyst, developers, and agencies to deliver website initiatives on schedule.
Identify workflow bottlenecks and recommend improvements that speed up launches.

Compensation: Starting at $75,000 annually, with flexibility based on experience and qualifications.