Web Experience Designer & Content Strategist

Franklin and Marshall College; Lancaster (Lancaster County); On-site; USD 56,000 - 62,000; Full time

Benefits offered by this job

Health coverage

Dental & vision insurance

Tuition benefits for dependents

Paid vacation & holidays

Job summary

Franklin & Marshall College is seeking a Digital Content Specialist to lead the design, development, and ongoing management of the College’s web presence. You will drive UX/UI, front-end/back-end tasks, and play a central role in the website redesign while supporting email campaigns and social media backup.

The role reports to the Digital Content Director within the Office of Communications and Marketing. Requires 3+ years of web experience, WordPress expertise, and strong communication skills.

Qualifications

• Bachelor's degree or a portfolio demonstrating web work.
• At least 3 years of experience in web development/design/content management.
• Experience with WordPress, PHP, MySQL, and version control.

Responsibilities

• Design, build, and maintain web pages and templates.
• Administer the web environment with plugins, themes, and security.
• Apply UX/UI practices including wireframes, prototyping, usability testing, and analytics.
• Design cohesive email communications for enrollment marketing/outreach.
• Collaborate with directors, designers, ITS, writers, and agencies.
• Ensure accessibility, SEO, and performance standards.
• Translate complex institutional info into digestible digital content.
• Provide backup for social media content and monitoring.
• Estimate hours and manage revisions; protect digital assets.

Skills

UX/UI design

Accessibility

Analytics

Email campaigns

Project management

Communication

Team collaboration

Education

Bachelor's degree or portfolio in digital media/marketing/design/CS

Tools

WordPress

PHP

MySQL

Git

Figma

Google Workspace

Microsoft Office

Zoom

Modern Campus CMS

Job description

Franklin & Marshall College is seeking a Digital Content Specialist to lead the design, development, and ongoing management of the College’s web presence. You will drive UX/UI, front-end/back-end tasks, and play a central role in the website redesign while supporting email campaigns and social media backup.

The role reports to the Digital Content Director within the Office of Communications and Marketing. Requires 3+ years of web experience, WordPress expertise, and strong communication skills.