Digital Content Specialist - Franklin & Marshall College

Franklin and Marshall College; Lancaster (Lancaster County); On-site; USD 56,000 - 62,000; Full time

Benefits offered by this job

Health coverage

Dental & vision insurance

Tuition benefits for dependents

Paid vacation & holidays

Job summary

Franklin & Marshall College is seeking a Digital Content Specialist to lead the design, development, and ongoing management of the College’s web presence. You will drive UX/UI, front-end/back-end tasks, and play a central role in the website redesign while supporting email campaigns and social media backup.

The role reports to the Digital Content Director within the Office of Communications and Marketing. Requires 3+ years of web experience, WordPress expertise, and strong communication skills.

Qualifications

• Bachelor's degree or a portfolio demonstrating web work.
• At least 3 years of experience in web development/design/content management.
• Experience with WordPress, PHP, MySQL, and version control.

Responsibilities

• Design, build, and maintain web pages and templates.
• Administer the web environment with plugins, themes, and security.
• Apply UX/UI practices including wireframes, prototyping, usability testing, and analytics.
• Design cohesive email communications for enrollment marketing/outreach.
• Collaborate with directors, designers, ITS, writers, and agencies.
• Ensure accessibility, SEO, and performance standards.
• Translate complex institutional info into digestible digital content.
• Provide backup for social media content and monitoring.
• Estimate hours and manage revisions; protect digital assets.

Skills

UX/UI design

Accessibility

Analytics

Email campaigns

Project management

Communication

Team collaboration

Education

Bachelor's degree or portfolio in digital media/marketing/design/CS

Tools

WordPress

PHP

MySQL

Git

Figma

Google Workspace

Microsoft Office

Zoom

Modern Campus CMS

Job description

Franklin & Marshall College, founded in 1787, is a residential college dedicated to excellence in undergraduate liberal arts education. The College thrives on forward-thinking growth, guided by a comprehensive new strategic plan currently under development. This vision animates dynamic new programs like the Venture and Impact Studio, which fosters student entrepreneurship, and the Mehlman Leadership and Performance Institute, which develops the next generation of leaders. Located in the city of Lancaster, the College integrates with the broader community, with the most recent example being a landmark eight-year partnership anchoring the College's baseball program at the professional Lancaster Stormers stadium.

Exceptional Employee Benefits

We support our staff with a competitive total rewards program designed to provide exceptional work-life harmony. Employees receive a generous 10% employer retirement contribution, alongside comprehensive medical, dental, and life insurance coverage plans. To support your family, the College provides valuable tuition benefits for eligible dependents, while also offering generous paid vacation allocations and recognized holiday closures to ensure ample time for rest and recovery.

To learn more about Lancaster, please go to https://landinlancasterpa.com.

Job Description:

Franklin & Marshall College is recruiting for afull-time Digital Content Specialist.

• Location:F&M Campus -Lancaster, PA
• Classification:Full-time, Exempt
• Schedule:40 hours, Monday - Friday. May require evenings and weekends.
• Reports to: Digital Content Director
• Department: Office of Communications and Marketing
• Approved Salary Range:$55,500.00 - $61,500.00

Job Description:

The Digital Content Specialist is a technical and creative professional responsible for the design, development, and day-to-day management of Franklin & Marshall College's web presence. Reporting to the Digital Content Director, this role spans the full web stack: user experience, interface design, front-end development, and back-end administration. The Digital Content Specialist plays a central role in the College's website redesign, and will support the performance, and evolution of the site afterward. The role also builds and deploys email campaigns and serves as backup for social media engagement. The Specialist uses modern, industry-standard tools to create high-impact digital experiences that meet the quality standards of a premier liberal arts institution.

Essential Functions:

• Design, build, and maintain web pages and templates, translating user needs and institutional goals into intuitive, accessible, on-brand experiences.
• Administer the web environment on the back end, including plugin and theme management, user roles and permissions, updates, security, performance optimization, and troubleshooting.
• Apply UX and UI practices to improve the site over time, including wireframing, prototyping, usability testing, and analytics review.
• Design cohesive email communications for enrollment marketing and institutional communications.
• Collaborate with the Digital Content Director, the redesign agency partner, ITS, graphic designers, video producers, and writers to implement and refine the new site.
• Ensure websites meet accessibility standards and SEO best practices.
• Translate complex institutional information into digital content that is easily consumed by target audiences.
• Provide backup support for social media channels, including content creation and community monitoring.
• Accurately estimate work hours for digital tasks, manage revisions efficiently, and protect and store digital assets in line with department standard operating procedures.
• All other duties as assigned.

Requirements:

Minimum Qualifications:

• Bachelor's degree in digital media, marketing, design, computer science, or a related field; or a portfolio demonstrating multiple years of professional, high-quality web work.
• At least 3 years of experience in web development, web design, or web content management.
• Working knowledge of WordPress, including theme and template customization, plugin management, and site administration; experience with PHP, MySQL, and version control (Git) is expected or must be quickly learnable.
• Working knowledge of UX and UI principles, with the ability to produce wireframes, prototypes, and polished visual layouts (e.g., Figma).
• Working knowledge of web accessibility (WCAG), SEO, and site performance.
• Experience building and deploying email campaigns in an email service platform.
• Ability to use institutional software such as Google Workspace, Microsoft Office, Zoom, and Modern Campus (our current CMS).
• Excellent written and verbal communication skills, with the ability to work with multiple, diverse audiences and translate technical concepts for non-technical stakeholders.
• Ability to work proactively, prioritize, and manage multiple projects in a fast-paced environment.
• Evidence of a commitment to community and belonging.
• Successful interview.
• Successful completion of background checks.

Preferred Qualifications:

• Experience in higher education web environments.
• Experience with a website migration or redesign project.
• Experience with analytics and user testing tools.
• Basic graphic design, photo editing, or video editing skills.

Additional Information:

Offers of employment are contingent upon the successful completion of reference checks, a criminal background verification, and verification of credentials. The College will coordinate these verifications.

Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events. To learn more about our Benefits, please visit our Benefits Page .

Franklin & Marshall College is committed to having an inclusive campus community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the College does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class.