Web Developer

Acorn Marketing; Grand Haven (MI); Hybrid; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health, dental and life insurance

401(k)

FSA

Paid holidays

Paid vacation time

Job summary

Acorn Marketing seeks an experienced Web Developer with strong WordPress expertise to join our agency team in Grand Haven, Michigan. The role focuses on building and maintaining client websites, aligning with brand standards and marketing objectives.

The ideal candidate will have 5+ years of hands-on WordPress development, PHP proficiency, API integrations, and experience with page builders like Visual Composer/Elementor, plus strong SEO and accessibility knowledge.

Qualifications

• 5+ years of hands-on WordPress development experience.
• Advanced proficiency in WordPress site development, customization, maintenance and optimization.
• Proficiency in PHP and building WordPress functions.
• Ability to write clean, readable, maintainable code.
• Experience developing or modifying custom WordPress themes, plugins or admin interfaces.
• Experience integrating APIs and third-party tools with WordPress websites.
• Proficient with version control and standard dev practices.
• Experience managing hosting environments (cPanel/WHM).
• Experience with Visual Composer/VisualBakery and Elementor or similar builders.
• Strong understanding of accessibility, performance optimization and standards (WCAG/HIPAA).
• Strong technical SEO and structured data practices, including schema markup and AI/LLM trends.
• Experience using Google Analytics, GTM to optimize sites.
• Experience with Mailchimp or similar email platforms.
• Excellent communication and ability to explain technical concepts to varied audiences.
• Demonstrated ability to troubleshoot and manage competing priorities.

Responsibilities

• Build, maintain and optimize client websites aligned with brand standards and marketing objectives.
• Develop front-end interfaces and implement back-end functionality.
• Integrate third-party tools and ensure responsive, accessible, high-performing sites.

Skills

WordPress development

Advanced WordPress

PHP

APIs & integrations

Code quality

WordPress theme/plugin development

Version control

cPanel/WHM

Page builders (Visual Composer/Element

Accessibility & SEO

Google Analytics & GTM

Email platforms (Mailchimp等)

Communication & problem solving

Education

Bachelor’s degree in CS/IT or related

Tools

Git

Google Analytics

Google Tag Manager

WCAG testing tools

Job description

Acorn Marketing is seeking an experienced Web Developer with strong WordPress expertise to join our growing team. This position is well suited for a seasoned developer who can confidently manage a variety of client website projects in a collaborative agency environment.

You’ll work alongside experienced strategists, designers and account managers to build and maintain reliable, effective and user-friendly websites. We’re looking for someone who enjoys solving complex problems, writing clean code, staying current with evolving technologies and bringing sound technical recommendations to the team.

This is a full-time position based in Grand Haven, Michigan, with a minimum of three days per week in the office. Up to two days per week may be worked from a home office or other professionally appropriate remote location.

• health, dental and life insurance
• 401(k)
• FSA
• paid holidays
• paid vacation time

Role Description:

The Web Developer is responsible for building, maintaining and optimizing client websites that support brand standards, user needs and marketing objectives. Responsibilities include developing front-end interfaces, implementing back-end functionality, integrating third-party tools and ensuring responsive, accessible, high-performing and search-optimized website experiences.

Qualifications & Experience:

• 5+ years of hands-on WordPress development experience, preferably within an advertising, marketing or web development agency environment.
• Advanced proficiency in WordPress, including site development, customization, maintenance, troubleshooting and optimization.
• Proficiency in PHP and the ability to develop and modify WordPress functions and functionality.
• Demonstrated ability to write clean, readable, maintainable and well-structured code.
• Experience developing or modifying custom WordPress themes, plugins or administrative interfaces.
• Experience integrating APIs, third-party platforms and external tools with WordPress websites.
• Proficiency with version control and established software development practices.
• Experience managing web hosting environments, including cPanel and WHM.
• Experience working with Visual Composer/VisualBakery and Elementor or comparable WordPress page builders.
• Strong understanding of website accessibility, performance optimization and applicable standards and requirements, including WCAG and HIPAA considerations.
• Strong understanding of technical SEO and AEO best practices, including structured data/schema markup and evolving AI/LLM search technologies.
• Experience using Google Tag Manager, Google Analytics and Google Search Console to evaluate website performance, diagnose issues and support optimization.
• Experience with Mailchimp, Constant Contact or similar email marketing platforms.
• Strong technical and non-technical communication skills, including the ability to explain development considerations and recommendations to team members with varying levels of technical expertise.
• Demonstrated ability to independently troubleshoot technical issues, manage competing priorities and identify effective solutions.

The following experience is valuable but not required:

• Experience with React and Node.js.
• Experience with more advanced custom WordPress application development, including dashboards, administrative interfaces, custom themes and plugins.
• Experience implementing advanced technical SEO, structured data and AI/LLM optimization strategies.

Education:

A degree or substantial coursework in Computer Science, Web Development, Software Engineering, Information Technology or a related field is preferred; however, equivalent professional experience and demonstrated technical expertise will be considered.

The Ideal Candidate:

We’re looking for an experienced developer who combines technical expertise with strong project management and problem-solving skills, curiosity, accountability and attention to detail.

The ideal candidate can work independently while collaborating effectively with a multidisciplinary team; confidently manage and prioritize multiple client projects; troubleshoot complex problems; communicate recommendations clearly; and take ownership of development work from initial requirements through launch and ongoing support. Just as important, this person is committed to staying current as web technologies, search, accessibility standards, AI and development practices continue to evolve.