Web & CRM Marketing Manager - FTC 6 Months

Team17 Digital; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Team17 Digital is seeking a Web & CRM Marketing Manager to drive player acquisition and engagement through owned channels such as web and email. The role collaborates with Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.

Day to day, you will own Team17 web, CMS and email campaigns, manage CRM workflows, and ensure GDPR compliance while delivering measurable ROI.

Qualifications

• Hands-on web experience leading web campaigns and managing CMS and analytics.
• Extensive email marketing and segmentation experience using HubSpot and/or Mailchimp.
• Strong CRM principles, systems, and customer segmentation strategies.
• Experience with HubSpot or similar platforms delivering web, CMS, CRM and hosting solutions.
• Knowledge of GDPR and data privacy compliance across CRM and digital marketing.

Responsibilities

• Websites / Web pages – Lead web planning and execution, including web updates, CMS management and UX optimisation.
• Email – Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• CRM – Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
• Planning – Define and deliver digital marketing campaigns across owned channels aligned with title objectives, audiences and budgets.
• Launch set-up and execution – Ensure precise setup through hands-on management of campaigns delivered through channels or partners.
• Optimisation – Collaborate with Performance team to apply learnings to campaigns, pages and creatives.
• Reporting & Insights – Turn channel KPIs into actionable insights and ROI recommendations.
• Creative – Provide clear and timely creative briefs that reflect best-practice.
• Legal & Data Compliance – Ensure database management, tracking, cookies, CRM and activity meet GDPR and data privacy rules.

Skills

Project management

Analytical thinking

Communication

Tools

HubSpot

Mailchimp

Google Tag Manager

GA4

Job description

About the role

The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.

Day to day, the role takes hands‑on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.

Role Responsibilities

• Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on‑brand.
• Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
• Planning - Define and deliver digital marketing campaigns across our own channels in‑line with titleobjectives, target audiences, and budgets
• Launch set‑up and execution – Ensure precise set‑up through hands‑on management and checking of campaigns delivered through our channels/ or via our partners.
• Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
• Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
• Creative - Provide clear and timely creative briefs that incorporate best‑practice.
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.

Technical Skills & Experience

• Hands‑on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required.
• Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
• CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
• Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
• GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
• Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
• Creative - Understands creative best practice across web and email assets.
• Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

People Skills

• Project management skills and ability to manage competing priorities.
• Relationship and stakeholder management across internal & external partners (games studios a bonus).
• Analytical and commercial, with the ability to turn data into recommendations.
• Clear communicator, able to brief partners effectively and champion the function.