Web Content Manager: Strategy, Leadership & UX

CARNIVAL CRUISE LINES; Miami (FL); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Benefits

401(k) plan

Employee Stock Purchase plan

Paid Time Off

Holidays

Job summary

Carnival Cruise Line is seeking a Manager, Web Content to lead the editorial and technical delivery of content for carnival.com. You will guide a team, oversee CMS workflows, and partner with Marketing, IT and operations to align content with business priorities and user needs.

The role emphasizes governance, SEO/ADA compliance, and content optimization across devices, with a strong focus on delivering accurate, engaging content for non-booked guests and travelers in a fast-paced environment.

Qualifications

• Bachelor's Degree - Marketing, Computer Science or related field
• 5+ years in Digital Marketing or related field, preferably with both editorial and technical experience and 2+ years of leadership/supervisory experience preferred

Responsibilities

• Lead Content team deliverables and mentor team members
• Oversee content management system implementation and governance
• Collaborate with cross-functional stakeholders to develop content plans
• Coordinate in-house, agency and freelance content creation
• Drive content merchandising and performance analysis using analytics and testing
• Evaluate incoming content requests and prioritize work
• Ensure content adheres to SEO/AEO/GEO and ADA compliance
• Maintain content calendar for product launches and updates

Skills

Leadership

Content strategy

CMS knowledge

SEO basics

UX understanding

Cross-functional collaboration

Project management

Education

Bachelor's Degree - Marketing, Computer Science or related field

Tools

Sitecore

Hybris

HTML

CSS

JavaScript

Photoshop

Figma

Asana

Jira

Job description

Carnival Cruise Line is seeking a Manager, Web Content to lead the editorial and technical delivery of content for carnival.com. You will guide a team, oversee CMS workflows, and partner with Marketing, IT and operations to align content with business priorities and user needs.

The role emphasizes governance, SEO/ADA compliance, and content optimization across devices, with a strong focus on delivering accurate, engaging content for non-booked guests and travelers in a fast-paced environment.