Web Content & Editorial Architect

The Pennsylvania State University; Ferguson Township (PA); On-site; USD 66,000 - 95,000; Full time

Job summary

The Pennsylvania State University is seeking a Web Content and Editorial Specialist within the Enrollment Management Office to lead day-to-day web content and email design across divisions. You will apply brand guidelines, accessibility standards, and CMS workflows to develop clear, audience-focused content that supports enrollment goals and digital marketing efforts.

Responsibilities include content audits, metadata management, and collaboration with marketing teams to optimize pages for

Qualifications

• Bachelor's degree and 6+ years of relevant experience.
• Experience with CMS and content governance.
• Ability to write clear, structured content for web and CRM.

Responsibilities

• Maintain accurate, current, user-focused content following best practices.
• Support ongoing digital content improvements and optimization.
• Work within governance and workflow processes.
• Serve as a reliable point of contact for content needs.
• Use the CMS and available content types effectively.
• Adhere to intake and approval processes.
• Document and communicate requested changes clearly.
• Write clear, concise content for web and CRM users.
• Understand enrollment goals and key user audiences.
• Review and maintain Enrollment Management content areas.
• Plan page builds using content types to support audiences and goals.
• Manage assets, links, and metadata in the CMS.

Skills

Content management

Editorial writing

Accessibility compliance

Brand guidelines

CMS proficiency

Education

Bachelor's Degree

Job description

The Pennsylvania State University is seeking a Web Content and Editorial Specialist within the Enrollment Management Office to lead day-to-day web content and email design across divisions. You will apply brand guidelines, accessibility standards, and CMS workflows to develop clear, audience-focused content that supports enrollment goals and digital marketing efforts.

Responsibilities include content audits, metadata management, and collaboration with marketing teams to optimize pages for